Freelancer profile translated to English.
Back to original languageAbout Yassine
Freelance Strategy Consultant, graduate of ESSEC and EM Lyon (M2 Strategy).
I help startups, SMEs, and investment funds structure their business decisions with solid analyses: market research, competitive benchmarks, business plans, investor decks, and short strategy notes.
What I deliver concretely:
- Sectoral market research (size, segments, dynamics, key players)
- Quantified competitive benchmarks with positioning recommendations
- Comprehensive business plans (financial model, projections, assumptions, narrative)
- Structured investor decks and sales pitches
- Short strategy notes for management committees
My approach:
I work like a consulting firm: precise scoping of needs at the beginning of the assignment, structured deliverables, and clear reporting for time-pressed decision-makers. I have worked on concrete issues in an electric mobility scale-up (customer acquisition analysis, ROI reporting, management recommendations) and within an investment fund (competitive benchmark for strategic repositioning).
You pay for the result, not the hours.
Assignment formats:
Short assignments (2 to 10 days) or longer depending on the need. Available remotely or on-site in Paris.
Arabic
Native or bilingual
Spanish
Fluent
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ZeWayGrowth Strategy InternJanuary 2024 - August 2024 (7 months)Paris, France• • Designed a B2C client acquisition approach, identifying target segments and increasing lead generation by 15%• • Conducted a comprehensive analysis of the inbound marketing funnel; identified bottlenecks and implemented corrective measures that improved conversion rates by 20%• • Built automated reporting dashboards (Excel) to track ROI across 10+ channels, providing actionable insights to the C-suite for budget allocation• • Refined target personas in collaboration with the Product team, resulting in a 10% uplift in engagement from key accounts
- Asma Invest HoldingDigital Strategy InternJanuary 2023 - September 2023 (8 months)Casablanca, Morocco• • Conducted a benchmark of the local competition including five major players to redefine the firm's digital positioning and online value proposition• • Created a digital community building strategy, driving a 30% increase in publications engagement and a 25% follower growth• • Led the execution of targeted ad campaigns, optimizing ad spend to achieve a 20% increase in qualified web traffic
- XeroxInternal Consultant InternJanuary 2022 - June 2022 (5 months)Casablanca, Morocco• • Conducted an audit of Xerox's communication channels; identified 10+ improvement opportunities in digital outreach performance• • Restructured mailing campaigns to increase CTR by 15% through A/B testing and content segmentation• • Monitored SEO KPIs through Excel dashboards, delivering a roadmap to improve online visibility and expand audience reach in the B2B sector
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Education
- Master in Strategy and ManagementESSEC Business School2026Master in Strategy and Management
- Bachelor in Business AdministrationEmlyon Business School2024Bachelor in Business Administration