Freelancer profile translated to English.

Description

Former developer turned Product professional, I have been managing digital products for 12 years in demanding environments.

My dual Tech & Business culture is my greatest asset: it allows me to dialogue on equal terms with development teams while translating strategic issues for business decision-makers and the Executive Committee.

Today, as a Product Lead and Senior PM, I support large groups and scale-ups (Automotive, Retail, E-commerce, Media, Telecom, Agri-food) in defining their product vision, accelerating their Delivery, and achieving success for their platforms. I am involved in the entire product lifecycle, from strategic Discovery to production deployment, in complex agile environments (Scrum, SAFe).

WHAT I BRING TO YOUR TEAMS:

• Product Strategy & Management: Product framing, roadmap definition, complex dependency management, value-based prioritization, and stakeholder alignment.

• E-commerce & Omnichannel: Conversion funnel optimization, B2B/B2C customer journeys, mobile app redesigns, expertise in PIM (Nuxeo, Contentserv) and DAM ecosystems.

• Product Tech & APIs (My Tech DNA): Microservices architecture, SDK development, REST API integration, complex data management and querying (SQL, MongoDB).

• Agile Delivery & Leadership: Facilitation of rituals (Scrum, SAFe, Kanban) as a certified Scrum Master & Product Owner. Management of multidisciplinary and international teams (Devs, UX/UI, QA, Data).

TECHNICAL STACK & TOOLS MASTERED:

• PM & Management Tools: Jira, Confluence, Figma, Miro, Notion, ServiceNow.

• Tech, Data & Analytics: API Rest, Postman, JSON, AWS Cloudwatch, Piano Analytics, Grafana, SQL, MongoDB.

Certified Product Owner & Scrum Master, I am available for strategic framing missions, Product Leadership, or Senior PM/PO support on complex products.

Industry field of expertise

Languages

French
Fluent
English
Fluent
Arabic
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 30km)

GROUPE POMONA
Product Manager
AGRICULTURE
January 2025 - Today (1 year and 7 months)
Antony, France
Product Manager — E-commerce ecosystem B2B | Pomona Group

Managed the complete redesign of the myPomona mobile app and B2B e-commerce sites (PassionFroid, EpiSaveurs, TerreAzur) for the national leader in food distribution to professionals.

Project: Optimize and evolve the e-commerce ecosystem of the Pomona Group, a historical player and national leader in food distribution to the professional catering sector.
Description: Within the IT department's functional team, responsible for the management and monitoring of development projects for e-commerce websites (PassionFroid, EpiSaveurs, and TerreAzur) and the mobile app (myPomona app), as well as internal tools for B2B sales management, from design to production.

Key Missions:

Defined product roadmap, prioritized backlog, and facilitated Agile (Scrum) rituals with business, design, and development teams.
Optimized e-commerce journeys and customer experience to retain restaurateurs, businesses, and public institutions.
Cross-functional coordination with HR, Sales, Purchasing, Marketing, DevOps, UX/UI.
Harmonized UX/UI and functionalities across the 3 brands for a consistent omnichannel experience.
Monitored e-commerce KPIs (conversion rate, average order value) and measured the impact of product evolutions.
Managed incidents, analyzed logs, and prioritized fixes.
Managed the overall redesign of the myPomona mobile app and the e-commerce sites.
Optimized customer experience and e-commerce journey to enhance loyalty among professionals (restaurateurs, businesses, institutions).
Defined product vision and roadmap, prioritized backlog, and facilitated Agile rituals with business, design, and development teams.

Stack: Agile, Jira, Confluence, Figma, Postman, EasyVista, Dynatrace, Grafana, Piano analytics, Didomi, DBeaver, AWS Cloudwatch, Nuxeo (PIM), Microservices API, JSON, Drupal 11, PHP 8, Symfony 7, React native.
Product Management E-commerce B2B Grafana AWS CloudWatch
Stellantis
Product Manager
AUTOMOBILE
January 2022 - December 2024 (2 years and 11 months)
Vélizy-Villacoublay, France
Product Manager — Connected Vehicles SDK & Global Web Portal | Stellantis

Within Stellantis' Digital Factory, managed the convergence of PSA/FCA brands on a Global Web Portal (GWP) and developed a remote vehicle control SDK, deployed in several international markets.

Key Missions:

Managed the complete product lifecycle of the portal and drove strategic vision.
Facilitated global Scrum/SAFe ceremonies, workshops, and framing committees.
Prioritized backlog, estimated requests, and coordinated with technical teams.
Managed cross-functional teams: UX/UI, dev, QA, Scrum Masters, architects, release engineers.
Regular communication with international stakeholders (reporting, roadmap, feedback).
Developed the private space for website deployment for several brands in multiple countries.
Managed the entire portal lifecycle and drove the overall product strategy and vision.
Tracked customer requests, qualified them, performed estimations.
Ensured clear and regular communication with stakeholders, sharing product updates, gathering feedback, and answering questions.
Facilitated Scrum/SAFe ceremonies, workshops, and project framing committees.
Contributed to the product roadmap and operational project management and monitoring.
Ensured the development of a prioritized product backlog and identified practical, value-generating features that could be implemented within a given timeframe.
Collaborated with and managed a global cross-functional team of UI/UX designers, testers, development teams, scrum masters, POs, BOs, PMs, release engineers, and architects.
Jira SAFe Scrum Agile Postman
Clear Channel
Product Owner
PRESS AND MEDIA
March 2019 - December 2021 (2 years and 10 months)
Londres, United Kingdom
Product Manager — Programmatic Advertising Platform | LaunchPAD

Product management of a programmatic DOOH (Digital Out-Of-Home) advertising platform enabling advertisers to plan, purchase, and optimize digital out-of-home inventory across multiple international markets.

Key Missions:

Defined product vision and strategy in collaboration with business teams.
Gathered customer requirements, wrote user stories, acceptance criteria, and KPIs.
Facilitated Agile ceremonies (daily, sprint planning, backlog refinement, retro, review).
Managed product evolution during international market launches.
Coordinated between development and business teams, tracked change requests.
Managed platform evolutions to meet business needs and improve the digital product during international market launches.
Gathered customer requirements and wrote functional documentation and user stories.
Ensured a clear understanding of business needs by developers.
Wrote acceptance criteria and created/validated KPIs.
Defined product vision and strategy in collaboration with business teams.
Designed and delivered commercial solutions to manage product experiences.
Facilitated agile ceremonies (daily, sprint planning, backlog refinement, retro, and review).
Supported and motivated the agile team and removed development obstacles.
Ensured communication between the development team and the business.
Tracked change requests and development progress.

Stack: English, Scrum, Agile, Jira, Confluence, Postman, API Rest, Docker, Kafka, MongoDB, Redis, AWS, GitHub action, Node.JS, Java11, HTML, CSS, Javascript.
Jira Confluence Agile Postman Requirements Gathering