Yassine Lahmidi

As a videographer and director at Webedia, I conceive, direct, and edit video content for digital platforms (YouTube, Instagram, TikTok, etc.), in collaboration with talents, brands, and media from the group.

I am involved in all stages of production: from writing to post-production. I participate in the development of concepts, scriptwriting, preparation of shoots (scouting, scheduling, equipment), then filming (framing, lighting, sound), and finally editing and graphic design. I adapt formats to different audiences and social platform codes, while respecting the editorial lines of channels or clients.

I have had the opportunity to work on various formats: interviews, short documentaries, comedy formats, live streams, sponsored videos, and making-of.

My work also involves directing talents (influencers, streamers, journalists) and coordinating with creative, sales, and technical teams. I also produce content autonomously, in an agile manner, ensuring the versatility of the role (camera operator, editor, director).

This position has allowed me to develop my responsiveness, creativity, and ability to manage audiovisual projects from A to Z, while respecting tight deadlines and high-quality standards specific to the digital content sector.

As a videographer for Quai 54, I am responsible for filming, directing, and editing video content that showcases the unique universe of the event. My work contributes to the festival's visual communication strategy, disseminated on social networks, partner platforms, and promotional materials.

Main missions:

Filming of sports events, concerts, behind-the-scenes, and festival atmosphere.

Creation of teaser videos, aftermovies, interviews, and capsules for social media.

Collaboration with production, marketing, and partner teams (e.g., Jordan Brand) to ensure visual consistency.

Fast and dynamic editing for real-time or post-event broadcast.

Management of video equipment (cameras, stabilizers, microphones, lighting) and post-production (color grading, sound design).

Objective: Create immersive and impactful content that reflects the energy, creativity, and authenticity of the Quai 54 experience.

I was responsible for the artistic direction and directing of a commercial spot highlighting a Samsung product through the universe of the Sally brand. My role was to transform the creative intentions of the brief into a strong visual narrative, while respecting the technical and aesthetic requirements of both brands.

Main missions:

Conception and development of the creative vision in conjunction with the creative and marketing teams.

Direction of the shoot: coordination of technical teams (director of photography, camera operators, set design, etc.) and on-screen talent.

Supervision of the storyboard, technical breakdown, and narrative rhythm.

Close collaboration with Samsung and Sally teams to ensure message consistency.

Monitoring of post-production (editing, color grading, sound design) until final delivery.

Objective: Create an impactful advertising content, aligned with the values of both brands, designed for multi-platform distribution (digital, social, TV).