Freelancer profile translated to English.

Description

My journey began in 2012 with the launch of my own entrepreneurial project. Aware of market challenges, I subsequently chose to immerse myself in various structures to refine my skills and enrich my global vision. Design is not just a job for me: it is an extension of my identity and the means of expressing my ideas. Over these 14 years of constant evolution, I have moved from graphic design (Startup House) to art direction in agencies (Smart Design) and e-commerce laboratories (Aphrodite Laboratoire), eventually specializing in UI/UX (Little Big Smala). Today, strengthened by this unique versatility and solid experience in team management, I transform creative visions into high-performing, user-centered digital solutions.

Languages

English
Native or bilingual
French
Native or bilingual
Arabic
Fluent

Workplace preferences

Remote only

Primarily works remotely

Aphrodite
Art Director
DIGITAL AND IT
October 2024 - August 2025 (10 months)
Tunis, Tunisia
Art Director & Digital Project Manager — Aphrodite Laboratoire (1 year)During this one-year mission, I propelled the brand's notoriety to an excellent level and structured the company's digital ecosystem. Leading the team of designers and developers, I managed the redesign of the websites and the online sales platform. To optimize activity, I designed and deployed a custom CRM, successfully achieving all set growth objectives.
Adobe XD Adobe After Effects Adobe Photoshop Adobe InDesign Adobe Illustrator
Smart Design
Art Director
DIGITAL AND IT
October 2021 - October 2024 (3 years)
Tunis, Tunisia
Art Director — Smart Design (2021 - 2024)For 3 years at this communication agency, I managed the overall visual identity of various clients and oversaw the creation of impactful advertising campaigns. As guarantor of brand consistency across all media (print and digital), I directed creative concepts from the initial brief to final production, while supervising the graphic teams.
Adobe InDesign Adobe Illustrator Adobe Photoshop Adobe XD Adobe After Effects
Little Big Smala
UI/UX Designer
DIGITAL AND IT
January 2020 - March 2021 (1 year and 2 months)
Tunis, Tunisia
UI/UX Designer at Little Big Smala for one year, I elevated my technical and methodological skills to a higher level. This immersion allowed me to design intuitive interfaces, optimize complex user journeys, and collaborate effectively with technical teams to deliver high-performing digital products.
Adobe Photoshop Adobe Illustrator Sketchup Figma Adobe After Effects