About Yassine
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- KitchenDietGrowth ManagerE-COMMERCEFebruary 2020 - October 2020 (8 months)Paris, France*E-COMMERCE- Develop e-commerce activity with strong growth objectives- Launch and manage acquisition campaigns (SEO/SEA/SMA/Affiliation/Google Shopping/VOL/influencers, retargeting...)- Create the commercial calendar and launch exclusive products- Merchandising management- Buying execution- CRM Optimization (email automation, email campaigns, customer service)- Participation in the Group's omnichannel project- Data management for analytics and dashboards*DIGITAL COMMUNICATION- Development and implementation of the overall digital communication strategy- Creation of the communication plan- Social media strategy (platforms / content) with a strong focus on Instagram- Community Management- Creation of the brand website, updates, and optimizations- Creation of the E-magazine- Creation and management of media campaigns with a focus on YouTube / Facebook / Instagram*CONTENTIn charge of all brand content creation (excluding product catalog)- Creative Direction- Management of photo and video shoots- Management of the overall production schedule
- 55 SASWeb Analytics Consultant (Major E-commerce Accounts)E-COMMERCEOctober 2017 - December 2019 (2 years and 3 months)Paris, France✔️ Implementation and management of e-commerce strategies✔️ Strategic analysis and optimization of existing e-commerce sites✔️ SEO consultations (audit, analysis, recommendations...)✔️ E-Commerce | Shopify | SEO TrainingClients: La Redoute, Sarenza, BazarChic, LVMH, Lacoste
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Education
- Master DigitalHEC Paris2017- Digital Marketing
- Web DevelopmentLe Wagon2015
Certifications
- Google Analytics552017