Freelancer profile translated to English.
Back to original languageAbout Yassine
I work on PIM, PXM, MDM, DAM product data architectures where complexity is real and where missing product data can block an entire market launch or an integration between systems.
At Mars Petcare (Royal Canin, Eukanuba), I managed the global PXM platform on Akeneo Aprimo Salsify & Productsup: 8,000+ product models, 90,000+ assets, 6 regulatory zones (APAC, NA, EMEA, Korea, Japan, Emerging).
Full end-to-end pipeline: PLM → DAM → PIM → MuleSoft APIs → Syndication → end-consumer channels.
At Tiffany & Co (LVMH), I handled product architecture for the product data overhaul aimed at an omnichannel luxury transformation.
At KingFisher / Brico Dépôt, I am currently deploying 200 AI configurations and 950 Akeneo rules to enrich a catalog of 55,000 SKUs, achieving 80% coverage on previously empty attributes.
Mars. Tiffany. Haribo. Chanel. Galeries Lafayette. This is not a list of references. It's proof that a single profile can handle global mass market, premium luxury, and food processing without changing methods or standards.
What this means concretely: I read the business and architecture simultaneously. I challenge the need before deploying.
And since 2022, I've been integrating AI directly into catalog enrichment workflows – not as a gimmick, but as a measurable operational layer.
I provide consulting, scoping, or management for serious PIM / PXM / MDM projects: Akeneo / Pimcore / Quable / Contenserv deployment, product data governance, multi-system integration (MuleSoft, Salesforce Commerce Cloud, Algolia), AI-driven catalog enrichment.
In short, I find the gaps in your systems before they find you.
French
Native or bilingual
English
Conversational
Arabic
Native or bilingual
Turkish
Basic
Remote only
Primarily works remotely
Experience
- Brico Dépôt France
On Malt
Automation & AI - PIM Product CatalogRETAIL (LARGE RETAILERS)February 2026 - April 2026 (2 months)Longpont sur Orge, FrancePIM AuditPXM Best PracticesAkeneo TrainingImplementation of automation with AI for enrichment - KingfisherCatalog enrichment mission by AI on a base of 55,000 product references.CIVIL ENGINEERINGJanuary 2026 - March 2026 (2 months)Deployment of 200 AI configurations and 950 Akeneo rules covering all attribute types (metrics, multi-format texts, simple/multiple lists, booleans). Design of a scalable enrichment methodology: classification matrix for attributes, prompt library, pilot testing framework, anomaly tracking system. Result: 80% coverage achieved on previously empty attributes, error rate below 5%.
- Mars Wrigley - Royal Canin & EukanubaLead PXM & Global PIM Akeneo/ProductsupAGRICULTUREDecember 2023 - Today (2 years and 6 months)Paris, FranceWithin the Digital Factory -Governance of the Akeneo PIM Enterprise platform on 8,000+ product models, 90,000+ assets, and 6 regulatory zones (APAC, NA, EMEA, Korea, Japan, Emerging). Full ownership of the product data pipeline: PLM → DAM (Aprimo) → PIM (Akeneo) → Internal APIs (MuleSoft) → Syndication → consumer channels (e-commerce, B2B, marketplaces, Vet Services, Daily Portion Tool).Daily collaboration with 7+ business units (Packaging, Graphic Chain, R&D, Innovation, Supply, Master Data) and MuleSoft integration teams. Management of the launch of the first product typologies ever marketed in the company's history (supplements, beauty).
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Education
- Master in Computer Application Design and Development, Mobile Specialization, Programming / Computer Developer, GeneralEfreitech Digital Academy2020Master Concepteur développeur d'application informatique spécialité mobile, Programmation / développeur informatique, général
- Professional Bachelor's Degree in Software Design, Development, and Testing, Data Security Track, Programming / Computer Developer, GeneralParis-Est Créteil University (UPEC)2018Licence pro Conception, Développement et Tests logiciels Parcours Sécurité des données , Programmation / développeur informatique, général
Certifications
- Press - AI Workshop in MoroccoNew York Times T List Magazine