Freelancer profile translated to English.

Description

Sr Graphic Designer & Art Director from a full-service communication agency, I support brands and agencies in the conception and execution of their creative projects — from logo to campaign concept, from flyer to large-format outdoor.

Clients: Nivea · Danone · Carrefour · Pringles · Kellogg's · Nike ·

Peugeot · FIAT · Citroën · Société Générale · CFG Bank ·

Banque Populaire · Mövenpick · Al Houara Resort · TUI Fly ·

Mohammed VI Foundation

Expertise: Branding & visual identity · 360° campaigns ·

Premium print · Luxury & FMCG packaging · Social media ads ·

Trilingual Art Direction FR / EN / AR (RTL/LTR)

Tools: Adobe Illustrator · Photoshop · InDesign · Canva Pro · Figma

Languages

French
Native or bilingual
English
Conversational
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Indépendant
Graphic Designer & Art Director — Branding · Print · 360° Campaigns
January 2023 - Today (3 years and 5 months)
Casablanca, Morocco
Graphic design and art direction for national and international clients. Complete branding, 360° campaigns, premium print, packaging, and digital content. Specialty: multilingual French / English / Arabic RTL layouts.
Adobe InDesign Print Graphic Design Visual Identity UI Web Design Graphic Design
Grey / Timberwolf Digital
Art Director - Sr Graphic Designer
January 2016 - January 2022 (6 years)
Casablanca, Morocco
Art direction for major national and international brands across all channels — print, digital, outdoor, and activation. Simultaneous management of multiple multi-format campaigns.

Clients: Societe general Morocco, CFG Bank · Al Houara Resort, Movenpick, Snickers · Kellogs, Carrefour, Pringles TUI Fly, Nivea, Braun ....
Shems's Publicité
Senior Graphic Designer
January 2008 - January 2016 (8 years)
Casablanca, Morocco
Senior designer on B2B and B2C accounts for major Moroccan and international brands. Print, visual identity, press, and outdoor campaigns.

Clients: Banque Populaire · Peugeot · FIAT · Nivea ·
Maroc Telecom · Danone · Total · ONCF

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Diploma in Visual Communication & Digital Graphic Design
La Salle College
2004
Diploma in Visual Communication & Digital Graphic Design
Diploma in Computer Graphics &
2IT
2002
Diploma in Computer Graphics &

Yassine F.

Senior Graphic Designer

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