Freelancer profile translated to English.
Back to original languageAbout Yassine
💼 Senior Paid Social Consultant – I help companies create and optimize their advertising campaigns on Meta (Facebook & Instagram), TikTok, Snapchat, Pinterest, and LinkedIn.
📊 With over 5 years of experience in agencies (IPG Mediabrands, Dentsu, Omnicom) and as a client-side marketer (L'Oréal), I have managed:
- Over 20 client accounts, including Amazon, Dyson, Schneider Electric, Ledger, and Good Goût
- Up to €1.5M in annual budget managed
- Strategy development and implementation
🧩 My approach is structured and performance-oriented.
I focus on:
- Defining full-funnel Paid Social strategies (awareness, consideration, conversion)
- Managing, scaling, and optimizing campaigns (Meta, TikTok, Snap, LinkedIn...)
- Performance analysis, A/B testing, and actionable recommendations
🤝 I work with both ambitious SMEs and large corporations looking to strengthen their acquisition or structure their media presence.
👉 Contact me to discuss your goals or get a quick audit of your campaigns.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 15km)
Experience
- JELLYFISHSenior Paid Social Manager - FreelanceSOCIAL NETWORKSJune 2025 - Today (1 year)Paris, France
- Managed multi-market Paid Social campaigns (Carrefour, Monoprix, Smartbox, BNP, Eurofil) with over €1M in monthly budget, and managed a team of 2 specialists.
- Designed and executed full-funnel strategies on Meta, TikTok, Snapchat, Pinterest, adapting the platform mix based on retail, travel, and banking verticals.
- Implemented advanced configurations: CAPI, Meta/TikTok Pixels, custom conversions, 1st-party data, improving attribution and conversion measurement.
- Analysis & reporting via native platforms, Tableau, and Fospha, with insights and recommendations presented to C-level teams.
- Monoprix Case: complete restructuring (ASC+, DPA, data segmentation) → +80% LPV at constant LPV cost, +118% purchases, maintaining a CPA of ~€9 and ROAS of 11.7x on conversion campaigns.
- Conducted a multi-universe creative audit on Monop (Beauty, Grocery, Fashion), optimizing formats and funnel alignment → reduced production costs and activated additional media budget (+37%).
- Carrefour Voyages Case: Audience restructuring by universe (Parks, Disney, Travel), with a Broad strategy for prospecting and website retargeting for a more qualified audience → average ROAS of 20 across all markets.
- MEDIABRANDSPaid Social Media Expert - Performance ExecutiveSOCIAL NETWORKSSeptember 2021 - March 2025 (3 years and 6 months)Paris, France
- Defined and implemented advertising strategies for key accounts (Amazon, Dyson, Schneider Electric, NIKE, Carlsberg Group) in various sectors: Luxury, Energy, Consumer Goods.
- Managed advertising campaigns on Meta, TikTok, Snapchat, Twitter, and Pinterest.
- Achieved notable performance: +200% active user growth for Schneider Electric, generated over €5M in orders and a €1.3M influenced pipeline.
- Optimized campaigns to achieve an average ROAS of 2.7, surpassing previous agencies' results and increasing allocated budgets.
- Participated in pitches for prestigious accounts like Dyson with full-funnel strategies adapted to seasonality.
- DentsuMedia ConsultantMay 2021 - September 2021 (4 months)Paris, France
- Collaborated with major clients such as Uniqlo, Yves Rocher, Melitta, and Conforama, focusing exclusively on digital topics (Search / Display / Social media).
- Conducted behavioral analysis and strategic audience segmentation via Nielsen and YouGov.
- Audited past campaigns for Uniqlo with recommendations to maximize digital performance.
- Developed social media and influencer strategies in coordination with digital experts and advertising platforms.
Recommendations
Be the first to recommend Yassine
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Management (M2 Grande Ecole Program), Management StudiesEDHEC Business School2020Master in Management (M2 Programme Grande Ecole), Management Studies
- Bachelor's degree M1, Business Management & MarketingEDHEC Business School2019Bachelor's degree M1, Business Management & Marketing