Freelancer profile translated to English.
Back to original languageAbout Yassine
I support companies in building clean tracking solutions and making data usable. My focus is on Google Tag Manager, Google Analytics 4, Matomo, as well as creating dashboards and reports.
I handle the implementation and optimization of tracking setups, analyze data with SQL and Python, and ensure that decisions can be made on a reliable data basis.
A structured approach, clear communication, and high data quality are a matter of course for me. Whether it's new tracking, error analysis, or reporting – I support you pragmatically and reliably.
Arabic
Native or bilingual
French
Native or bilingual
German
Fluent
English
Fluent
Can work on-site
Magdeburg (up to 50km), Berlin (up to 50km), Stuttgart (up to 50km)
Experience
- IT-WINGS GmbH,Web and Data AnalystDIGITAL AND ITSeptember 2020 - Today (5 years and 10 months)Stuttgart, Germany• Development and implementation of data protection compliant tracking concepts for recording user interactions and KPIs• Implementation and management of web tracking setups with Google Analytics 4 (GA4), Google Tag Manager (GTM), Matomo, and eTracker• Configuration and maintenance of events, conversion tracking, and data layer structures• Analysis and debugging of tracking implementations using GTM Debug Mode, Tag Assistant, and Developer Tools• Ensuring data quality through testing, error analysis, and continuous optimization of tracking setups• Development and enhancement of dashboards and ad-hoc reports in Looker Studio, Power BI, and Excel for KPI visualization (traffic, conversions, user behavior)• Data analysis with Python, SQL, and Excel to identify patterns, trends, and optimization potential• Development of automated reporting processes and data models to increase efficiency in reporting• Derivation of data-based recommendations for action to optimize marketing and product measures
- IT-WINGS GmbH,Working StudentDIGITAL AND ITJanuary 2020 - August 2020 (7 months)Stuttgart, Germany• Adaptation and further development of layouts and UI components to improve user experience• Maintenance and updating of WordPress websites including content and structure maintenance• Development of web tracking concepts for recording relevant user interactions and KPIs• Implementation of tracking setups with Google Tag Manager (GTM), Google Analytics (GA4), and Matomo• Configuration and maintenance of tracking events as well as support with data validation and quality assurance
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Education
- Further training as a Business Data AnalystIIHK Rhein-Neckar2026Weiterbildung zum Business Data Analyst
- IT Specialist for Application DevelopmentIT School2023Fachinformatiker für Anwendungsentwicklung