About Yassine
- Media & creative strategy
- I analyze your historical data and your brand platform to identify your untapped growth levers, then I design high-impact creatives that activate them.
- I have produced over 300 advertising videos (I write the scripts, brief the creatives, run and edit them).
- Global management: budgets, creative teams, ad accounts.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Basic
Experience
- Adsteroid (Davidson Consulting)Media ManagerDecember 2023 - September 2025 (1 year and 9 months)Paris, FranceSupport and training of a team of 4 consultants.Analysis, recommendations, and insights (e-commerce, branding, lead generation & drive-to-store).Management of an advertising portfolio of +30 clients (BHV, Certideal, Caval…).Development and management of full-funnel SMA & SEA strategy (+€6M ads/year).Analysis of attribution and contribution of digital levers (GA4, Piano, TrackAd…).
- tigrzMedia ConsultantNovember 2022 - December 2023 (1 year and 1 month)Paris, FranceSupport for a portfolio of 8 clients from various sectors: Zadig & Voltaire, The Kooples, Livy Studio, Arturia, Probikeshop…Missions: client relationship management, development of media strategies (social & search), campaign setup, optimizations, and reporting.Average investment: €400K / month.Notable result: +€2.3M generated for Arturia during Black Friday.
- ArtefactSocial Ads Branding ConsultantNovember 2021 - November 2022 (1 year)Paris, FranceSupport for clients in the luxury sector: OMEGA, Sisley Paris…Branding & social ads strategies: Meta, TikTok, Pinterest, Snapchat.Missions: client relationship management, media planning, setup, campaign monitoring and optimization, KPI reporting.Notable result: successful brand reach for Sisley in 2 new markets in the MENA region.
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Education
- Master in UX and Data MarketingSUP DE PUB (INSEEC Group)2020Master
- Master 2 - Growth Hacking, Digital Marketing and Social NetworksSup de Pub2021Master 2