About Yassine
English
Native or bilingual
French
Native or bilingual
Experience
- Syncro LabFounderJanuary 2026 - Today (5 months)In an era where artificial intelligence is redefining the rules of the game, we founded a next-generation AI agency dedicated to startups and founders who want to go faster, further — without hiring an army.Our conviction: the machine should work for you, not the other way around.
- SuperprofSenior Product ManagerEDUCATION AND E-LEARNINGMay 2025 - Today (1 year and 1 month)Paris, FranceAt Superprof, the world's largest tutoring platform, I led product growth for a base of over 25 million users by leveraging Product-Led Growth tactics and a culture of continuous experimentation.🚀 Growth & AcquisitionProgrammatic SEO Strategy: Optimizing product pages at scale to maximize organic traffic on thousands of landing pagesImplementing viral and referral growth loops to reduce CAC and accelerate acquisition📈 Conversion & Funnel OptimizationAnalysis and redesign of key conversion funnels (onboarding, tutor/student matching, first booking)Intensive A/B testing and data-driven decisions to improve activation and retention ratesChurn reduction through behavioral triggers and improved post-signup experience
- PrestashopSenior Product Designer & Product ManagerE-COMMERCENovember 2021 - April 2025 (3 years and 5 months)Paris, FranceAt PrestaShop, a global leader in open-source e-commerce, I played a key role in the platform's revenue growth by deeply rethinking the experience of two strategic marketing modules.💰 Direct Business ImpactRevenue growth from $0 to $XXXK+ ARR through targeted UX/UI optimizations on activation and conversion paths. Scaling adoption from 0 to 10K+ merchants in under 12 months — through design alone, without additional acquisition budget🛠 Product ModulesMarketing with Google: Complete redesign of the onboarding and configuration experience to maximize activation and reduce merchant time-to-valuePS Social with Meta: Redesign of connection flows, catalog synchronization, and campaign setup to lower friction and boost adoption🎨 Design & DeliveryUX Research and user testing to identify critical friction points in merchant journeysCreation of reusable components integrated into the PrestaShop Design SystemFunctional specs & engineering handoff, close collaboration with product, dev, and marketing teams
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Certifications
- Coding bootcampIronhack2021