Freelancer profile translated to English.
Back to original languageAbout Yasmin
Branding and editorial director consultant, I help fashion, beauty, culture, and luxury brands build a strong identity and tell their story with coherence and impact.
Specialized in:
- Brand Strategy (DNA, positioning, values, personality)
- Editorial Direction (concepts, editorial line, print & digital content)
- Storytelling & Brand Voice
- Creation and supervision of brand magazines, campaigns, social networks
- Image consulting and creative universe
Experience:
Collaboration with prestigious houses and emerging brands
Projects carried out for Christian Dior, Celine, Yasmin Hassaïne Paris
Artistic and narrative background that nourishes a unique approach, combining aesthetic sense and emotional mastery
My added value:
Create a complete brand experience that attracts, inspires, and retains, by harmonizing strategy and content.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- BLISFounderNovember 2023 - June 2025 (1 year and 7 months)Creation of a marketplace, specializing in weddings- Creation of the brand platform- Prospecting for brands- Creation of the marketplace- Creation of product sheets- Development of a launch strategy- Development of a marketing strategy- Implementation of product integration tracking on NOTION- CRM
- Yasmin Hassaïne ParisFounder & Creative directorOctober 2020 - Today (5 years and 8 months)Paris, France1. Creation & Direction of the House
- Founder of the Yasmin Hassaïne Paris house, specializing in the creation of custom wedding dresses.
- Development of brand positioning, definition of the house's values and visual identity.
- Implementation of the launch strategy.
- Administrative and legal management of the company.
2. Artistic Direction & Collection Creation- Conception and design of collections and custom pieces.
- Selection of raw materials from renowned suppliers.
- Creation of sketches, development of prototypes, and supervision of the manufacturing process.
- Supervision of fittings and adjustments.
3. Production Management & Relations with Workshops- Selection and collaboration with workshops specializing in haute couture.
- Coordination of production stages, from raw material sourcing to confection.
- Management of production schedules to ensure timely delivery.
- Quality control to guarantee impeccable finishes and adherence to the house's standards.
4. Commercial Development & Customer Relations- Implementation of a premium customer service to support future brides throughout their journey.
- Management of private appointments, fittings, and personalized order tracking.
- Creation of a unique showroom experience.
- Management of relationships with partners to develop the commercial network.
5. Communication, Branding & Digital Strategy- Development of the brand's visual identity.
- Website creation.
- Social media management.
- Implementation of collaborations with influencers and media.
- Organization of photoshoots and artistic direction of photo & video campaigns.
7. Financial Management & Growth Strategy- Development of a business plan and monitoring of profitability indicators.
- Budget management.
- Steering of pricing strategy.
- CELINERetail Merchandiser Europe & Middle EastSeptember 2018 - May 2020 (1 year and 8 months)Île-de-France, France1. Assortment Management & Collection Planning
- Development of assortments for each store based on market specifics and commercial objectives.
- Participation in showroom buying and adjustments based on previous collection performance, local trends, and customer needs.
2. Performance Monitoring & Commercial Analysis- Analysis of collection performance to optimize assortment and maximize sales.
- Monitoring of key KPIs: conversion rate, sell-through, stock rotation.
- Identification of best-sellers and slow-movers to adapt reorders and promotions.
- Proposal of corrective actions on underperforming products.
3. Stock Management & Replenishment- Optimization of stock management based on performance and needs.
- Coordination of replenishment and stock transfers between stores to ensure optimal product availability.
- Collaboration with supply chain teams to ensure good product allocation and avoid stockouts.
- Monitoring of sales and promotion operations.
4. Collaboration with Retail Teams & Training- Close collaboration with retail teams to gather field feedback and adapt product offerings accordingly.
- Training of sales teams on new collections, product selling points, and seasonal trends.
- Development of training materials and participation in in-store coaching sessions.
5. Competitive Intelligence & Market Trends- Analysis of competition in the European and Middle Eastern markets to identify trends and opportunities.
- Benchmarking of collections and pricing against key luxury players.
- Proposal of adapted strategies to strengthen Celine's position in these markets.
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Education
- Master of ScienceEMLYON Business School2018Master of Science - MS
- International MBA Program, Finance, generalUniversidad ESAN2017International MBA Program, Finance, général