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Yasmine ZeffaneYZ

Yasmine Zeffane

Transverse IT Consultant

€600/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Yasmine

I intervene to structure IT processes, support organizational transformations, and ensure consistency between tools, governance, and business needs.

With over 11 years of experience in project management, acquired in various sectors, I have held several roles, including application referent, change management consultant, and in the implementation and optimization of processes.

With a Master's degree in Marketing, I also have solid skills in communication, simplification of technical topics, and document writing, which allows me to facilitate collaboration between technical and business teams.

Do not hesitate to contact me to discuss your transformation challenges, I will be happy to respond.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Google
    Analysis for Google Marketing Ads Program
    DIGITAL AND IT
    February 2026 - Today (4 months)
    Paris, France
    - Definition and implementation of digital acquisition strategies via Google advertising platforms.
    - Creation, management, and optimization of campaigns on Google Ads (Search, Display, YouTube, Shopping).
    - Analysis of marketing performance using Google Analytics and implementation of data-driven optimizations.
    - Management of programmatic campaigns through automated buying platforms to maximize visibility and ROI.
    •Configuration of audiences, advanced targeting, remarketing, and segmentation.
    •Monitoring of marketing KPIs (CPC, CPA, ROAS, conversions) and client reporting.
    •Continuous campaign optimization: A/B testing, bid adjustments, ad and landing page improvements.
    •Collaboration with marketing, creative, and technical teams to improve campaign performance.
  • CEA
    Change Management Manager
    RESEARCH
    June 2025 - February 2026 (8 months)
    Paris, France
    - Creation and updating of training materials.
    - Creation of learning paths, creation and updating of documentation.
    - Creation and updating of E-learning modules.
    - Implementation of a help center.
    Change Management Training E-learning Design
  • Pernod Ricard
    IT Governance and Process Optimization Officer
    AGRICULTURE
    November 2024 - June 2025 (7 months)
    Paris, France
    - Scoping and optimization of internal processes using a BPM approach.
    - Implementation of a role repository, job descriptions, and scope of responsibilities to structure the IT organization.
    - Harmonization of demand management practices in an international matrix environment.
    - Continuous improvement of the ServiceNow SPM tool.
    - Implementation of communication strategies and automatic help centers.
    Automation Service Now ITSM Processes ITIL BPA

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Skill set

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