Freelancer profile translated to English.

Description

Project manager with an international profile, I have 4 years of experience in e-commerce and digital marketing in retail, luxury, and CPG in Morocco, the United States, and France.

Today, as a strategy consultant with a strong creative, user, and business sensibility, I provide marketing advice and expertise to better interact with your customers, foster engagement, and boost sales.

See linkedin > ysebti

Expertise:

- Audit, market analysis, competitor benchmarking

- Digital marketing & webmarketing strategy

- Communication strategy and media plans, adaptation of the approach to the local cultural context

- SEO, copywriting (English), technical/marketing wording, SEA (Google Ads, LinkedIn, Facebook), SMO

- Digital communication & brand content

- Social Media & brand image

- E-commerce & Websites, UX/UI

- Acquisition strategy, Email marketing, SEO/SEA

- International project management

- Management and coordination

My indicative rate depends on the length of the mission and the disciplines involved (strategy consultant, management consultant, marketing consultant, digital marketing consultant, etc.).

Contact me today to get acquainted and discuss your projects together!

[Languages: English - French - Spanish]

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Mirakl CSE
Business Developer
E-COMMERCE
June 2021 - November 2021 (6 months)
Paris, France
Prospecting and discovery calls with clients (C-Levels, retail, luxury, CPG sectors) regarding the strategic and business potential of marketplace e-commerce projects with Mirakl.
Business development Business analysis Business model E-commerce strategy E-commerce Marketplace Strategic Planning
Change Factory
Management Consultant
CONSULTING AND AUDITS
March 2020 - April 2021 (1 year and 2 months)
Paris, France
Project management for change management/re-branding with major retail and insurance companies. Needs gathering workshops, ideation and design thinking, training facilitation.

Internal digital marketing project manager: traffic doubled and +30% qualified leads (added to CRM) vs. last year.
Project management Content marketing Web copywriting Web project management SEO web copywriting Digital communication Editorial strategy
onepoint
Digital Retail & Omnichannel Consultant
CONSULTING AND AUDITS
September 2018 - September 2019 (1 year and 1 month)
Paris, France
Participation in the development of a business plan and a complete marketing plan for a major retail chain, to foster digital revenue growth of €120M in 4 years, representing twice the market's average growth.

Strategic support for the design of a service platform for a wealth management player.

Participation in the commercial proposal and pitch of the digital maturity measurement tool/Marketing 360 (Digital Index) to a major distribution client in Amsterdam.
E-commerce Marketing strategy Branding Benchmark User Experience Design omnichannel