Freelancer profile translated to English.

Description

Hello,

I am Yasmine Saïoud, a versatile CRM professional who combines technical expertise in CRM, including Salesforce and Eloqua, with a passion for design creativity. With a proven track record in data analysis, programming, and the design of innovative CRM solutions, I am ready to take on the most demanding challenges to help companies optimize their operations and build customer loyalty.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Dassault Systèmes
Freelance Content Marketing Creator (CM, CRM)
October 2024 - Today (1 year and 8 months)
Content creation, digital strategy, and campaign execution to enhance brand visibility and engagement across platforms:

• Social Media & Content Creation
- Developing and executing the content strategy on LinkedIn
- Creating visuals and videos (InDesign, Photoshop, Premiere Pro, Canva)
- Writing and scheduling LinkedIn posts via HubSpot

• Marketing Automation & CRM
- Creating and optimizing Landing Pages, emails, and workflows on HubSpot
- Managing and sending the quarterly newsletter
- Updating and optimizing website content
- Publishing and managing blog articles

• Paid Media & Advertising Campaigns
- Collaborating with a Paid Media agency to manage Awareness, Acquisition & Retargeting campaigns
- Creating advertising content: assets for various channels, social media, videos, LPs

• Data & Analytics
- Building analytical dashboards to monitor website and social media performance
- Analyzing campaign and LinkedIn post results to refine strategy
Cartier
Product Information Management (PIM) Consultant Coordinator
LUXURY GOODS
April 2023 - January 2024 (10 months)
Ensure the link between the manufacturing, distribution, and final customer for information accessibility and dissemination for all product categories of the Maison Cartier.
• OCP Dev Support
• Testing new features/ non-regression tests
• Writing Jira tickets for bugs and new features
• Updating test books
• Global administration support
• User setup
• Validation of references in Create
• Identification of erroneous references in OCP (Create & Enrich)
• Identifying bugs in OCP and reporting them
• Automating recurring support actions
• Support for catalog content management and new product processes
• Import / Export content in all languages
• Quality control of content upon receipt of translation files and on product sheets for new items
• Assistance in preparing monthly calls: review of marketing action progress for upcoming launches
• Product Information Project Management Support
• Ad hoc analysis
• Import and rework of extracts
• Provide support in writing processes
Accor
Loyalty Member Experience Manager Consultant
October 2022 - April 2023 (6 months)
92130 Issy-les-Moulineaux, France
• Specifically in charge of the management of our utmost top tier, along with their personal assistants. Top priority: manage the downgrade/maintain critical action plan for this highest tier with a status expiry on 31 Dec 2022. In charge of their experience enhancement according to the improvement plan.
• In charge of the "pack" follow-up for our top tiers: pop up cards & duplicate physical cards requests etc. Coordination of the letters, pack versions and lifecycle communications updates.
• Monitor the quality of a member journey experience through different touchpoints : web, App, call center & participate to evolutions.
• Be the housekeeper of Loyalty member knowledge, working with our customer and loyalty data analysts. Provide customer-oriented insights for better-decision making and satisfaction monitoring.
• Collaborate closely with internal cross-functional business stakeholders: customer care, communication, CRM, Digital Factory… to feed them with Loyalty action plan advancement.

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Double degree in Digital Marketing & Data Analytics
Ecole de Management Léonard de Vinci
2022
Double diplome Marketing Digital & Data Analytics
Double degree in Digital Marketing & Data Analytics
IIM - Institut de l'internet et du multimédia
2022
Double diplome Marketing Digital & Data Analytics