Freelancer profile translated to English.
Back to original languageAbout Yasmine
👋 Hello and nice to meet you!
I am a freelance art director, specializing in visual identity, web design, and motion design.
I help young brands, startups, and agencies create strong, coherent, and impactful universes ✨
🎨 Visual Identity & Print
Logotype • Graphic Charter • Packaging • Poster • Business Cards • Print Materials
STRATEGY & POSITIONING
LOGOTYPE & BRAND TERRITORY
GRAPHIC CHARTER
EDITION & LAYOUT
SHOOTING (Moodboard, styling, art direction)
🖥️ Digital Identity & Web Design
Landing pages • Showcase websites • E-commerce • Website redesign • Digital art direction
- UI DESIGN (web and mobile mockups)
- UX DESIGN (user journey & structure)
- DIGITAL BRANDING (complete visual universe)
- INTERACTIVE PROTOTYPING (Figma)
🎞️ Motion Design & Video Editing
Animations • Short videos • Graphic packages
- ANIMATION (After Effects)
- VIDEO EDITING
- ANIMATED CONTENT CREATION
- GRAPHIC PACKAGES FOR SOCIAL MEDIA
📱 Social Media & Digital Content
Filming • Stories • Reels • Templates • Banners
- VIDEO FILMING (stories, reels, interviews)
- CONTENT CREATION FOR SOCIAL MEDIA
- TEMPLATES & SOCIAL MEDIA CHARTER
- ART DIRECTION FOR DIGITAL CAMPAIGNS
🚀 Are you an agency or an established brand?
I work easily autonomously after a brief or as part of a team with project managers, developers, and photographers.
🌱 Are you a young brand or a startup?
I will guide you through the entire construction of your visual universe: logo, website, overall art direction, social media templates. My approach is simple: a strong creative vision, a fluid method, and quality deliverables.
📆 Responsive, flexible, and rigorous, I adapt to express projects as well as long-term collaborations.
💬 I usually respond within 1 hour and offer a video call within 24 hours.
See you soon ✨
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- 🟢 FREELANCEArt Direction I Graphic DesignerARTS AND CRAFTSMarch 2025 - Today (1 year and 3 months)Paris, FranceI offer services in art direction, visual identity creation, social media content, motion design, video filming and editing, photo retouching, as well as web interface design (UX/UI) for website redesign or creation projects.Art director specializing in visual communication, I am recognized for my perseverance and interpersonal skills. Driven by the taste for challenge, my sense of initiative and my creativity have allowed me to optimize and affirm the visual identity of Molli and The Bradery. Responsible and diligent, I ensure the quality of projects and their execution in compliance with the set objectives.
- MOLLIArt Director 🧶E-COMMERCEMarch 2023 - March 2025 (2 years)Paris, France
- Website redesign: UX/UI design and creation of the website interface on Figma
- Art Direction and Digital Communication: Creation of visuals adapted for social media (Instagram, LinkedIn) and newsletters
- Shoot organization: Planning and supervision of photo sessions, team coordination, location selection, and moodboard preparation
- Video shooting and editing: Filming and editing of campaign videos.
- Photoshop retouching: Optimization and retouching of product and lifestyle visuals for the website and social media.
- Creation of print materials: branding and special operations (packaging, gift cards...).
- THE BRADERYArt Director 🤳E-COMMERCEJuly 2020 - March 2023 (2 years and 8 months)Paris, France
- Management of TikTok and Instagram accounts: Creation and publication of content adapted to trends to increase visibility and engagement.
- Motion Design for Ads: Creation of animations for digital advertisements.
- Video Editing: Creation of promotional videos for brand campaigns, combining visual storytelling and graphic consistency.
- Photo shoot assistance: Participation in moodboard preparation and shoot management.
- Branding for TV and Metro campaigns: Development of visual identities for multi-channel advertising campaigns.
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Education
- MASTER Design, Crafts, and IndustryUniversité Jean-Monnet Saint-Etienne2020MASTER Design, Métiers d'Art et d'industrie
- Bachelor's Degree in Space DesignInstitut Supérieur des Beaux-arts de Tunisie2018LICENCE Fondamentale en Design Espace