Yasmine L.

Assignment via Ontrust for Havas Media France — April 2026 to present

Since March 2026, at Havas Media, I have been leading the digital media strategy for Forward Media International, a media agency dedicated to the LVMH group. I work on a portfolio of the world's most prestigious luxury brands, with challenges related to image, awareness, and international activation.

LVMH Brands Covered:

I am responsible for designing digital media strategies and recommendations for each brand, taking into account their specific codes, positioning, and objectives. I oversee the execution and optimization of programmatic and display/video campaigns, coordinate relationships with media vendors and internal teams, and produce detailed performance reports to guide long-term strategy.

This role requires a high degree of adaptability to distinct brand universes, from fashion and jewelry to gastronomy and luxury hospitality, as well as a high standard of execution quality and client relationship management.

As part of a fixed-term contract at Havas Media France (May 2025 – February 2026), I successively led the digital media strategy for two major public sector and services accounts: EDF (June to October 2025) and then SNCF (November 2025 to February 2026).

For each of these accounts, I was responsible for developing strategic recommendations and digital media plans, overseeing and optimizing multi-channel campaigns (social, search, programmatic), and ensuring smooth coordination between media vendors, clients, and internal teams.

I also produced detailed performance reports to guide long-term strategies, maintained high-quality client relationships, and managed a direct report, supporting their professional development.

A 4-month fixed-term contract at Havas Media France (October 2024 – January 2025), covering a maternity leave. I led the digital media strategy and operational management for a portfolio of diverse clients: Crédit Agricole (BforBank, Amundi, Sofinco), Médecins du Monde, and Action contre la Faim.

I was responsible for designing and recommending digital media plans aligned with client objectives, overseeing campaign execution and optimization by coordinating media vendors, clients, and internal teams, and producing detailed performance reports to guide future strategies.

Concurrently, I managed a direct report, ensuring their professional development and objective achievement, while maintaining high-quality client relationships through regular and proactive communication.