Freelancer profile translated to English.
Back to original languageAbout Yasmine
Digital Strategy Consultant & E-commerce Projects | Luxury, Retail & Tech
With over 8 years of professional experience, including 6 years at the consulting firm Accenture, and a proven freelance career, I support companies in defining and deploying their high-impact digital projects. From omnichannel transformation to customer journey optimization, I intervene with agility on missions combining strategy, operational coordination, and change management.
I have had the privilege of leading or contributing to large-scale projects for iconic houses such as Louis Vuitton, Hermès, and Chanel, where I developed a rigorous, results-oriented approach aligned with luxury standards.
My key expertise:
- Digital project management (Waterfall & Agile)
- E-commerce & Omnichannel (B2C/B2B)
- Functional scoping, user story writing, UAT coordination
- Platform migration, CRM, customer 360 view
- Change management and team support
What I bring you:
A strategic perspective combined with operational rigor, an excellent understanding of business challenges, and the ability to advance and succeed in your digital projects, in French as well as in English.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Louis VuittonUAT COORDINATOR – E-Commerce Platform migrationLUXURY GOODSMay 2024 - February 2025 (9 months)Paris, FranceContext:Louis Vuitton undertook a major migration project, moving the European e-commerce platform from Oracle to Salesforce Commerce Cloud in several waves.Responsibilities:Led and coordinated UAT (User Acceptance Testing) activities for the Europe region to ensure successful platform migration while maintaining a seamless customer experience.Drafted, reviewed, and validated test plans and test cases in collaboration with business and IT teams.Managed and monitored the overall UAT timeline, ensuring testers’ active participation and reporting progress to central and regional stakeholders.Organized and conducted regular meetings to communicate project status, issues, and solutions across departments.Analyzed test results, identified issues, and worked closely with IT teams to ensure corrections before go-live.Compiled comprehensive reports highlighting progress, key achievements, challenges, and necessary corrective actions.Acted as the senior member of the UAT team, providing guidance, structure, and support to junior coordinators and testers.Facilitated effective communication between project teams, business users, and leadership to ensure smooth migration waves.
- AccentureOmnichannel Factory functional coordinator for HermèsLUXURY GOODSMarch 2023 - May 2024 (1 year and 2 months)Pantin, FranceContext:Need to secure the delivery of an omnichannel factory through dedicated support capacity and the implementation of new work processes.Responsibilities:Study of existing processes
- Strategic interviews and information gathering on current processes
- Creation of a maturity matrix based on different categories
- Definition of high-value recommendations
Implementation of target processes- Definition, implementation and monitoring of target processes: agile methodology, release strategy, test strategy, documentation, knowledge transfer to other teams
- Monitoring of an external team of 7 people (PPO, Lead dev, Developers)
- Transversal coordination with several players: Factory, PO, BPM, QA, Architects, PMO
- Training of the dev team on Scrum methodology and the use of Jira within the company
Project coordination- Follow-up and consolidation of project and program roadmaps
- Prioritization of each factory activity and creation of a roadmap for monitoring implementation of these activities
Process industrialization and stabilization- Definition and monitoring of process KPIs
- AccentureCustomer 360 Vision Study for a Luxury companyLUXURY GOODSNovember 2022 - February 2023 (3 months)Paris, FranceContext:Faced with the intensification of omnichannel and customer services, Hermès is seeking to strengthen its visibility on its customer data.Responsibilities:Context understanding
- Gather and formalize market trends
- Review client data architecture
- Business and IT strategic meetings
- Customer data workshops including API, MDM/DQM, C360
Capabilities study- Study of MDM / DQM and Customer 360 capabilities
- Identification of missing capabilities from current architecture and capabilities to be strengthened
- Identification of short- to medium-term projects to be implemented
Presentation of solutions to be implemented and project preparation- Presentation of 11 medium-term solutions including 3 short-term solutions
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master II - Web Strategy and Digital Projects ManagementINSEEC2015
- Bachelor of Business Administration - International MarketingAmerican Business School of Paris2012
Certifications
- Professional Scrum Master IScrum.org2023