About Yasmine
French
Native or bilingual
English
Fluent
Spanish
Basic
Arabic
Native or bilingual
Experience
- Wear’BasketballCo-founder and Marketing ManagerSPORTSJanuary 2022 - Today (4 years and 7 months)Paris, France- Co-founded and developed the 1st media outlet dedicated to Moroccan basketball.- Managed and animated the community across 3 social media platforms with over 50K combined followers.- Created original content: news, highlights, interviews... (+15M impressions on Instagram in 2025).- Defined and managed the marketing and editorial strategy.- Solicited and prospected sponsors/partners (+€7K in 2025).
- Paris BasketballMarketing and Partnerships OfficerSPORTSApril 2024 - October 2024 (6 months)Paris, France- Developed over 30 partnership proposals (decks) with activation suggestions and visual simulations.- Managed relationships with over 30 partners/sponsors for matches and events.- Designed marketing materials (flyers, posters, presentations...) for internal/external actions.- Created the 1st internal newsletter on sports business trends (open rate: 90%).- Managed the club's LinkedIn page (+24K followers).
- Com’OverPR Account ManagerSPORTSMarch 2023 - September 2023 (6 months)Paris, France- Managed daily client relationships (+3 clients).- Orchestrated PR and influencer tactics: managed Data Presse tool, wrote over 20 press releases, translated FR/EN, followed up and managed relationships with journalists and influencers...- Monitored media coverage/press reviews, conducted watch and benchmark.- Organized and coordinated PR events: LNB Watch Party, press conference for the French Handball Federation, press trip for the Lacoste Ladies Open of France.
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Education
- Master's in Sports ManagementAix-Marseille University2024
- Master's in eBusiness, eMarketing, and eCommerceTBS Education2019Semestre d'échange