Freelancer profile translated to English.
Back to original languageAbout Yasmine
Communication consultant and copywriter with a multicultural profile, a graduate of Sciences Po Paris and specialized in brand strategy, I now have over 10 years of experience during which I have developed strong expertise in luxury, beauty, and lifestyle.
I am involved in the development of the brand platform to the deployment of the identity, and this until its creative expression. As such, I am able to support my clients on projects with a strong creative and cultural dimension and missions such as:
- Brand strategy, identity, storytelling
- Communication strategy
- Editorial and content strategy
- Concept development: retail and experience, products and collections, campaigns and activations
- Copywriting: naming, taglines, manifestos, scripts, editorial content
Trilingual English/French/Portuguese
French
Native or bilingual
English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Fluent
German
Conversational
Arabic
Basic
Can work on-site
Paris 10e Arrondissement (up to 50km)
Experience
- Pernod Ricard - The Mix ParisSenior content strategist // CopywriterWINE AND SPIRITSOctober 2019 - December 2023 (4 years and 3 months)
- EQUANCY NO11Senior brand strategy consultantLUXURY GOODSNovember 2016 - March 2019 (2 years and 4 months)Paris, France- Brand platform, identity, storytelling- Concept creation (retail and experience, products and collections, campaigns...)- Copywriting (taglines, manifestos, scripts, retail journeys...) and naming- Briefs and creative monitoring- Organization and facilitation of strategic and creative workshops- Organization and monitoring of 6 shootings/year in Paris, London, New York and TokyoClients: L'Oréal Luxe, Richemont, TOTAL, Nespresso USA, Groupe Rocher
- OgilvyREDConsultantCONSULTING AND AUDITSOctober 2015 - October 2016 (1 year and 1 month)Paris, France- Brand strategies (positioning, architecture, brand experience) and client support- Organization and facilitation of workshops- Sector and competitive intelligence, innovation and trend monitoring, and market analysis- Copywriting (taglines, manifestos)- Briefs and creative monitoringClients: CHANEL, Louvre Hotels Group, NUMA, Allianz Worldwide Partners, Ardian
Recommendations
Be the first to recommend Yasmine
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 CommunicationInstitut d'Etudes Politiques de Paris (Sciences Po Paris)2015Cours transversaux en sciences sociales et en management, fondamentaux du secteur (paysage média, opinion, économie des médias,…), enseignements relatifs aux fondamentaux des métiers (stratégie d’entreprise, stratégie de marque, médias et contenus, stratégie digitale, communication d’influence, communication institutionnelle,...).
- University ExchangePontifícia Universidade Católica de São Paulo2012Relations Internationales, Communication
Certifications
- Certificate of Proficiency in EnglishUniversity of Cambridge ESOL2008