Yasmine Esserghini

I help brands clearly communicate what they do, and above all, what they are.

Born in London to Moroccan parents, raised in Lisbon, and educated at Sciences Po Paris, I have spent over ten years crafting narratives for companies and projects in the luxury, hospitality, and lifestyle sectors.

I pay close attention to what lies behind the words, in the references and the imaginations. My passion for languages, fueled by personal and professional experiences in about fifteen countries, has sharpened my sense of cultural nuance. This is how I create communications that are both precise and sensitive, capable of resonating accurately in any context.

I support French and international clients at all stages of their projects, from clarifying their strategy to translating it into editorial, creative, and experiential territories.

I work in French, English, Portuguese, and Spanish.