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Yasmine Dos SantosYD

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Freelancer profile translated to English.
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About Yasmine

I help SMEs, retailers, and brands structure their digital presence to gain visibility and develop their sales.

For nearly 10 years, I have been involved in e-commerce, marketplace, and digital strategy projects with a strong business and results-oriented approach.

I have notably managed:
• product launches that generated over €1 million in revenue,
• digital visibility projects for distribution networks,
• e-commerce content and journey optimizations,
• as well as web projects involving marketing, technical, and commercial aspects.

My approach:
quickly understand a company's roadblocks and transform digital into a concrete growth lever.

I can assist you with:
• website creation or redesign,
• SEO and Google visibility,
• e-commerce optimization,
• product content,
• digital strategy,
• or digital project management.

What sets me apart:
a vision that is both practical, marketing, and business-oriented, with a strong ability to structure, coordinate, and move projects forward.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Dijon (up to 50km)

Experience

  • Kohler Co.
    Market Manager GSB and E-commerce
    RETAIL (SMALL BUSINESS)
    September 2023 - February 2026 (2 years and 5 months)
    Champagnole, France
    Management of digital and e-commerce projects for the Sanijura brand, with the objective of developing online visibility and sales.

    Assignments:
    • management of digital product launches,
    • development of marketplace presence,
    • optimization of product content and referencing,
    • coordination between marketing, sales, design office, and technical teams,
    • management of e-commerce and distributor visibility projects,
    • support for omnichannel strategies.

    Achievements:
    • launch of collections that generated over €500k in revenue,
    • development of digital visibility with major distributors,
    • structuring of product content and SEO optimization,
    • project management involving up to ten stakeholders.
    E-commerce Strategy Digital Project Management SEO Conversion and Product Content Optimization
  • API & YOU Agence Conseil Communication E-commerce
    E-commerce Account Manager
    E-COMMERCE
    June 2021 - September 2023 (2 years and 3 months)
    Dole, France
    Support for restaurants and hotel establishments in developing their visibility and digital acquisition.

    Digital project management with a strong focus on business and local performance.

    Assignments:
    • digital visibility strategy,
    • marketing support for HORECA establishments,
    • optimization of web presence and social networks,
    • management of acquisition campaigns,
    • implementation of digital tools (click & collect, gift vouchers, web communication),
    • customer relationship management and strategic support.

    Achievements:
    • support for several establishments in their digital transition,
    • development of local visibility and acquisition strategies,
    • participation in web projects and campaigns focused on traffic generation and sales,
    • coordination between client needs, strategy, and digital production.
    E-commerce Strategy Digital Project Management SEO Training
  • Bayard MDSA
    E-commerce Project Manager
    RETAIL (SMALL BUSINESS)
    July 2018 - June 2021 (2 years and 11 months)
    Bourgogne, France
    Management and animation of digital projects with a focus on content, visibility, and user experience.

    Assignments:
    • website animation and updates,
    • management of digital content and newsletters,
    • optimization of product sheets and web content,
    • community management and digital communication,
    • monitoring of performance and visibility optimization,
    • coordination of digital and marketing projects.

    Achievements:
    • improvement of the quality and consistency of digital content,
    • participation in the development of web visibility and audience engagement,
    • management of digital communication campaigns,
    • contribution to the optimization of user experience and content journeys.
    E-commerce Strategy

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Education

  • Master in Management
    IDRAC Business School
    2016
    Master en management
  • Bachelor of Commerce (B.Com.)
    IDRAC Business school
    2014
    Bachelor of Commerce (B.Com.)

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