About Yasmine
French
Native or bilingual
English
Fluent
Experience
- Kohler Co.Market Manager GSB and E-commerceRETAIL (SMALL BUSINESS)September 2023 - February 2026 (2 years and 5 months)Champagnole, FranceManagement of digital and e-commerce projects for the Sanijura brand, with the objective of developing online visibility and sales.Assignments:• management of digital product launches,• development of marketplace presence,• optimization of product content and referencing,• coordination between marketing, sales, design office, and technical teams,• management of e-commerce and distributor visibility projects,• support for omnichannel strategies.Achievements:• launch of collections that generated over €500k in revenue,• development of digital visibility with major distributors,• structuring of product content and SEO optimization,• project management involving up to ten stakeholders.
- API & YOU Agence Conseil Communication E-commerceE-commerce Account ManagerE-COMMERCEJune 2021 - September 2023 (2 years and 3 months)Dole, FranceSupport for restaurants and hotel establishments in developing their visibility and digital acquisition.Digital project management with a strong focus on business and local performance.Assignments:• digital visibility strategy,• marketing support for HORECA establishments,• optimization of web presence and social networks,• management of acquisition campaigns,• implementation of digital tools (click & collect, gift vouchers, web communication),• customer relationship management and strategic support.Achievements:• support for several establishments in their digital transition,• development of local visibility and acquisition strategies,• participation in web projects and campaigns focused on traffic generation and sales,• coordination between client needs, strategy, and digital production.
- Bayard MDSAE-commerce Project ManagerRETAIL (SMALL BUSINESS)July 2018 - June 2021 (2 years and 11 months)Bourgogne, FranceManagement and animation of digital projects with a focus on content, visibility, and user experience.Assignments:• website animation and updates,• management of digital content and newsletters,• optimization of product sheets and web content,• community management and digital communication,• monitoring of performance and visibility optimization,• coordination of digital and marketing projects.Achievements:• improvement of the quality and consistency of digital content,• participation in the development of web visibility and audience engagement,• management of digital communication campaigns,• contribution to the optimization of user experience and content journeys.
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Education
- Master in ManagementIDRAC Business School2016Master en management
- Bachelor of Commerce (B.Com.)IDRAC Business school2014Bachelor of Commerce (B.Com.)