Yasmine Benadda

I've been selling to HR Directors and Founders for 7 years. Not because I know a sector by heart, but because I understand their challenges, objections, and decision-making cycles better than most generalist AEs.

My background:

> Launched the Brussels market at WeWork (sales, events, recruitment), then full-cycle closing at Alan. Two experiences where the buyer was systematically HR or top management.

> Since then, as a Freelancer, I've been supporting Yaniro (executive coaching & training) and Le Temple RH (HR professional training) with their closing and the structuring of their sales process.

Who I work with:

B2B startups and scale-ups from Seed to Series B (10 to 80 employees), particularly in EdTech and HR Tech, selling to HR professionals or CEOs/Founders, who need a closer capable of being operational without a 3-month ramp-up.

What I bring:

> A 30% closing rate on B2B sales cycles.

> €300k ARR generated in my previous roles.

> Expertise in both closing AND structuring: scripts, qualification, CRM, process

My offer:

> Fractional, tailor-made.

> I integrate as a team member, not a temporary contractor.

> Available for long-term engagements — I prefer 2 to 3 stable clients over high-volume short-term missions.