Description

Strategist with a strong consumer-centric approach, based on insights and data. A willingness of shaping our next 5 years with a main focus on first party data- value exchange- omnichannel and hyper-personalised user journey- relationship marketing and brand love. Evangelise CRM and Marketing Automation as the main tool to have in-depth meaningful 360° customer journeys, lifecycle and RFM models and move on to the predictive model.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Arabic
Conversational

Workplace preferences

Remote only

Primarily works remotely

RTBF
Marketing Strategist and project owner CRM
ENTERTAINMENT AND LEISURE
April 2024 - Today (2 years and 2 months)
Brussels, Belgium
Responsible for CRM strategies based on behavioral data and dynamic segmentation, overseeing the customer lifecycle and marketing strategy for lead generation and retention for RTBF Actus and RTBF Auvio platforms. Managed campaigns and reporting. Deploying RFM model strategy and tactics
Email marketing Création de funnel marketing automation Copywriter
RTL Belgium
CRM Manager - Digital transformation
January 2023 - March 2024 (1 year and 2 months)
Brussels, Belgium
Responsible for CRM strategies based on behavioral data and overseeing the technological transformation towards a CDP for omnichannel activations. Developed data collection, centralization, and activation roadmaps. Contributed to the positioning of streaming content and developed the digital amplification and retention plan.
Emakina
Marketing automation strategist
September 2021 - December 2022 (1 year and 3 months)
Brussels, Belgium
Responsible for the marketing strategy of a portfolio of 8 international and Belgian clients, translating business needs into a user-focused communication plan. Lead the market audit, selection, and implementation of automation tools. Define roadmaps for transitioning from "transactional journeys" to "omnichannel journeys" and measure performance and lifecycle growth using the RFM model, while prioritizing data enrichment, user orientation, and creativity.