Freelancer profile translated to English.
Back to original languageAbout Yasmine
Expert in data applied to CRM, I design and optimize data-driven relationship strategies. I am launching my freelance career to help brands transform their data into growth levers. My expertise covers the entire CRM chain: from defining 360° contact plans (activation, acquisition, loyalty, retention, etc.) to fine-grained performance analysis, including the operational implementation of campaigns.
✅ My areas of expertise:
- Building effective multichannel targeting strategies (email, SMS, push, print, etc.)
- Advanced segmentation and marketing pressure management
- Implementing data-driven CRM systems
- Test & Learn culture: A/B tests, message optimization, timing, targeting
- Business-oriented performance tracking and data-driven decision-making
- Supervising employees responsible for campaign operations
- Mastery of data quality and compliance issues
I enjoy working on concrete, results-oriented projects where data can bring value to both the company and its customers. My goal: boost your CRM performance while respecting your brand strategy.
French
Native or bilingual
English
Fluent
Can work on-site
Toulouse (up to 50km)
Experience
- Nespresso FranceData Specialist - Campaign PerformanceAGRICULTURESeptember 2022 - Today (3 years and 9 months)Co-Manager of the construction & animation of the Contact Plan:
- Translation of business challenges into B2C targeting strategy in 360 (acquisition, loyalty, activation, coffee expertise, retention, etc.)
- Application of the appropriate segmentation level for CRM plan animation during the period.
- Arbitration of commercial pressure and prioritization of campaigns based on objectives.
- Proposal and writing of optimal targeting for campaigns.
- Estimation of campaign volumes and provision of visibility to teams.
- Sharing and communication of objectives with different teams to provide meaning and foster alignment.
- Adaptation of the targeting strategy in case of business urgency.
- Utilization of new internal tools for continuous improvement of CRM strategy.
Analysis of communication performance:- Monitoring, measurement, and optimization of business performance of campaigns (email, print, SMS, push, etc.),
- With a focus on continuous improvement of our campaigns, proposing A/B tests, and working in a Test & Learn mode (optimization of messages, sending times, targeting)
Manager of the operational implementation of campaigns:- Supervision and development of a targeting service provider, with support, contributing to their professional development and internal integration into the team.
- Construction of CRM systems enabling measurement and Test & Learn for campaigns.
Data Management:Guarantor of the correct application of Nestlé group rules in terms of data quality - Nespresso FranceTargeting OfficerAGRICULTUREFebruary 2021 - September 2022 (1 year and 7 months)*Operational implementation of CRM campaigns:creation and execution of targeting on Adobe Campaign and SPSS Modeler, rigorous verification of proofs before sending*Co-animation of the Contact Planwith Contact Plan managers: development of the 360° customer strategy, prioritization of marketing campaigns, and definition of relevant targeting criteria*Management and validation of customer data:duplicate processing, address and opt-in verification to ensure database quality*Proactive proposals for targeting:performance analysis, optimization recommendations, and adjustment of criteria based on marketing objectives
- Le Crédit LyonnaisData Analyst (Apprenticeship)BANKING AND INSURANCESeptember 2019 - September 2020 (1 year)Paris, France
- Execution of multichannel customer targeting for marketing campaigns: email, mail, mobile push notifications, phone calls, advertising banners, and SMS
- Member of the relational marketing team: close collaboration with project managers to adapt targeting to campaign objectives
- Conducting ad-hoc analyses to evaluate campaign performance or refine customer segments
- Active contribution to the continuous improvement of targeting, with a proactive approach to segmentation and activation strategies
Recommendations
MV
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Education
- Master Ingénierie de la StatistiqueUniversité de Versailles St Quentin en Yvelines2020
- Licence MathématiquesUniversité de Versailles Saint-Quentin en Yvelines2018Licence Mathématiques