Yasmina Salem

• • Founded and currently lead a strategic medical communications consultancy supporting pharmaceutical, biotech and healthcare organizations across MENA and Europe in the design and execution of high-impact scientific engagement initiatives.

• • Develop and implement scientific engagement strategies aligned with medical affairs objectives, HCP educational needs and regional healthcare priorities.

• • Lead the end-to-end delivery of advisory boards, CME-accredited MasterClasses, satellite symposia, congress activities, steering committees and standalone medical education programmes.

• • Advise clients on innovative HCP engagement approaches integrating digital tools, omnichannel communication and AI-enhanced educational formats.

• • Build and manage relationships with 50+ international KOLs, scientific societies, healthcare institutions and pharmaceutical stakeholders across the GCC and Europe.

• • Co-founded and directed the strategic development of the PLASMA Masterclass 2026 alongside Prof. Mohamad Mohty: an international CME-accredited multiple myeloma educational platform endorsed by major regional scientific societies including ESH and EOS.

• • Oversaw all strategic and operational aspects of PLASMA Masterclass 2026, including scientific coordination with Prof. Mohty, faculty engagement, sponsorship acquisition, programme development, digital communication strategy, compliance coordination and live event execution.

• • Successfully secured and managed collaborations with leading pharmaceutical partners and regional scientific stakeholders to support long-term programme sustainability and visibility.

• • Designed and implemented integrated digital communication strategies including event websites, email campaigns, educational content dissemination and social media visibility initiatives.

• • Led business development activities across the region, positioning MyAdvisor as a trusted partner for scientific engagement and medical education projects.

• • Directed the end-to-end delivery of 50+ international scientific engagement programmes across Europe, MENA and international markets for pharmaceutical and biotech clients.

• • Managed complex cross-functional projects involving medical affairs, scientific communications, publications, congress and compliance stakeholders.

• • Designed strategic educational programmes addressing identified HCP learning gaps and supporting medical education objectives across multiple therapeutic areas.

• • Led advisory boards, steering committees, expert panels, satellite symposia, standalone meetings and regional MasterClasses involving international faculty and healthcare experts.

• • Acted as primary client partner for assigned programmes, ensuring strategic alignment, scientific quality, budget management, compliance standards and stakeholder satisfaction.

• • Implemented innovative digital engagement solutions and omnichannel communication approaches, contributing to a 40% increase in digital visibility and HCP engagement within 12 months.

• • Developed high-level scientific communication materials including congress reports, executive summaries, slide kits, newsletters, educational content and multilingual scientific materials.

• • Coordinated complex KOL engagement activities including speaker onboarding, scientific briefings, faculty management, contracts, travel logistics and live scientific moderation support.

• • Led financial planning, budget monitoring, vendor management and post-event performance reporting for multiple concurrent regional and international programmes.

• • Contributed to the modernization of medical education approaches through digital learning formats, e learning initiatives and AI-supported communication tools.

• • Managed the global strategic positioning and lifecycle management of urology care products across international markets.

• • Collaborated with medical, regulatory, R&D and commercial teams to ensure scientific accuracy, compliance and alignment of product communication strategies.

• • Developed scientific and educational materials supporting product launches, distributor education and HCP engagement initiatives.

• • Represented the company at major international congresses including the European Association of Urology Congress, coordinating scientific communication activities, booth strategy and international stakeholder engagement.

• • Gathered and analyzed KOL and distributor insights to support product optimization, communication positioning and future development priorities.

• • Led cross-functional collaboration with regional and global stakeholders across Europe and Asia while managing marketing budgets and performance KPIs.