Freelancer profile translated to English.
Back to original languageAbout Yasmina
Hello!
Product Designer, UX-UI, I have 10 years of experience in digital. I have worked in startups and large groups, particularly in the medical sector. I have a profile combining business development, entrepreneurship, and product design. The common thread being the user at the center of all product and business decisions.
After 8 years as an International Key Account Manager in medical imaging, I created my company in 2017, BomBomLife, a digital coaching service to adopt healthy and planet-friendly eating habits. I was notably in charge of product strategy, adopting a User-Centric approach throughout the development.
I ensure that the company is involved in every step of Design Thinking so that it appropriates the results and deliverables. I take into account all the business and operational constraints necessary for the successful implementation of the UX/UI project.
UX
- Field observation
- Heuristic evaluation / Audit
- User interview
- Experience map
- Persona
- User testing
- Quantitative studies
- Ideation workshops (Crazy 8, Worst Idea, Round Robin...)
- User journey
- Wireframe
UI
- Prototype
- UI Kit and Style Guide
- Responsive design
- Design System
Methodology
- Agile
- Design Thinking
- Design Sprint
Software
- Sketch
- Figma
- Zeplin
- inVision
- Marvelapp
Do not hesitate to contact me!
English
Fluent
French
Native or bilingual
Can work on-site
Paris 10e Arrondissement (up to 10km)
Experience
- docndoc.fr
On Malt
UX/UI DesignerMarch 2020 - May 2020 (2 months)Paris, FranceRedesign of a user journey, in mobile and desktop responsive, to improve the activation rate (account creation on the platform)- User research- Existing audit- Wireframes and prototyping- Presentation to the team - DocndocUX/UI DesignerMEDICALFebruary 2020 - March 2020Paris, FranceDocnDoc is a platform connecting doctors to find and be replaced.I redesigned a specific journey with significant business consequences. By applying the Design Thinking methodology: Audit, Heuristic Design, User interview, wireframes, prototyping.
- BomBomLifeCo-Founder / Product ManagerHEALTH AND WELLNESSSeptember 2017 - January 2020 (2 years and 4 months)Paris, France1st online coaching service to change eating habits.EntrepreneurshipManagement: SAS status, trademark registration, fundingBrand Strategy: definition of "personality", graphic charter, tone, vocabularyMarketing & Communication: tagline, Instagram, podcast, print and TV press, eventsClients: personalized digital coachingProductUX/UI: personas, user journey map, graphic charterDevelopment Strategy: Agile method, Test&Learn (MVP with MailChimp, AirTable, Google Sheet then V1 with Heroku, Slack), continuous improvement feedback loopsTech: close collaboration with Web developer
Reviews
Yasser
DeepOr
Reviewed on 9/28/2020
Yasmina supported us in the redesign of the website. Beyond the high-quality UX/UI work she carried out, her Digital Marketing perspective opened our eyes to acquisition and retention avenues that make a difference!
It's a pleasure to work with designers who are rigorous in terms of deadlines, deliverables, and project management.
Yasser
DeepOr
Reviewed on 10/11/2020
Recommendations
FU
FU
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Education
- Master 2 - International Business ManagementINSEEC2009Master dispensé en anglais. - The International Management Program provides highly academic students with hands-on experience to acquire knowledge and develop the skills necessary to navigate the international business landscape. - comprehensive global business management training including courses in international management, geopolitics and international relations, finance, global marketing, business strategy, and international trade.
- Professional Diploma - Sales and Marketing StrategyDublin Business School2008This programme introduces participants to the areas of marketing, advertising, sales & public relations enabling them to understand the tools and enhance their studies in the marketing and communications area.
Certifications
- UX/UI Design BootcampIronHack Paris2020