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Yasemin GurselYG

Yasemin Gursel

Fractional HR & Transformation Advisor | Employee

€600/day
Istanbul, TR
15+ years

Average response time: 1 hour

About Yasemin

I am a senior HR and Employee Experience leader with 23 years of experience across corporate, scale-up and advisory environments. My work focuses on helping organizations design people structures, employee journeys and HR operating models that are both strategic and executable.

I combine HR leadership experience with a strong product and transformation mindset. I have worked across organizational design, culture transformation, HR digitalization, performance systems, onboarding, talent processes and employee experience design. Recently, I have also been working on AI-enabled HR product development and future-of-work models, including fractional leadership and expert platform design.

I am especially interested in projects where people, technology and business transformation intersect. My style is hands-on, structured and human-centered: I help teams clarify what they need, translate complexity into practical solutions and build systems that can scale without losing the employee experience.

Focus areas: HR transformation, employee experience, organizational design, HR digitalization, culture, performance management, onboarding, AI in HR, fractional HR advisory.
  • English

    Native or bilingual

  • French

    Conversational

  • Turkish

    Native or bilingual

  • German

    Conversational

Can work on-site
Istanbul (up to 50km)

Experience

  • Mirus
    Strategic Employee Experience Design & HR Consultant
    January 2024 - Today (2 years and 7 months)
    • ·Architected an ai-powered fractional advisory model for a global talent platform (2025 - Ongoing)
    ◦ · People Consultant and HR Product Owner of a Tech Company (2025-2026)
    ◦ · Activated global employer branding initiatives with design thinking to elevate brand perception, coaching a team of 50 in these methodologies (Global Home Appliances Company 2024)
    ◦ · Coached teams on applying design thinking to improve the onboarding journey (Global Home Appliances Company 2024)
    Design Thinking
  • Rem Retail Analytics
    Chief People & Culture Officer
    February 2023 - January 2024 (11 months)
    Istanbul, Turkey
    Cultivated a positive and inclusive organizational culture to drive employee
    engagement and enhance workplace satisfaction · Drafted a comprehensive
    ‘Global Employee Handbook’ encompassing Culture, Procedures, and
    Policies · Developed a structured ‘Company Competency Framework’
    outlining core, leadership, growth and functional competencies · Led the
    digitalization of people processes to streamline operations and improve HR
    data accessibility and accuracy · Launched the first ATS and designed the
    recruitment process · Introduced an employee experience design approach,
    training the People and Culture team in design thinking methodologies to
    enhance employee engagement · Launched a KPI-driven ‘Leadership
    Development Program’ to strengthen leadership capabilities · Aligned the
    OKR framework with the performance management system · Created clear
    ‘Career Progression Guidelines’ for technical and non-technical roles to
    provide transparent growth pathways · Prepared for the launch of a
    ‘Company Training Academy’ to centralize learning initiatives
  • Dogma Alares Strategy Consulting
    People & Culture Director
    January 2020 - January 2023 (3 years)
    Istanbul, Turkey
    Redesigned the performance management system to align with agile work
    methodologies · Developed a career management strategy tailored to
    support a high-potential, high-performing team · Defined and executed an
    organizational growth strategy to support long-term scalability and
    workforce alignment · Created a career management framework specifically
    for high-potential, high-performing team members, enabling targeted
    development and succession planning · Shaped the organizational culture to
    align with core cultural principles · Digitalized HR processes to support and
    maintain a culture of autonomy · Enhanced transactional HR services to
    improve satisfaction in operational interactions · Developed comprehensive
    people policies to ensure consistent HR practices · Managed compensation
    and perks to retain talent while maintaining internal equity and market
    competitiveness · Structured and scaled the organization to support
    strategic growth · Revamped the onboarding process using an employee
    experience design sprint · Led employer branding initiatives to strengthen
    the company's reputation as an employer of choice · Developed and
    implemented a strategic recruitment and selection approach to attract top
    talent · Digitalized the recruitment process and built a talent community
    engagement model to strengthen pipeline management and candidate
    experience · Launched ‘Experienced Hire Program’ that aims to attract
    experienced professionals from different industries to consulting · Coached
    an agile, volunteer-driven Talent team focused on corporate development ·
    Supported employee wellbeing and motivation

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Education

  • MBA
    iZMİR EKONOMİ UNIVERSITY
    2004
    MBA
  • LABOR ECONOMICS
    IZMIR DOKUZ EYLUL UNIVERSITY
    2001
    LABOR ECONOMICS

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