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Yaqine MerghemYM

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Freelancer profile translated to English.
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About Yaqine

🎯 Are you a restaurateur and want to perform on Uber Eats or Deliveroo?
I will help you boost your visibility, structure your menu, and increase your sales with a strategic, visual, and operational approach.

👨‍🍳 Co-founder of the Break Moment brand, I have developed unique field expertise in menu optimization, attractive AI visual creation, and positioning strategy on delivery platforms. I have supported numerous food concepts (street food, pizzerias, dark kitchens...) with measurable results.

💡 What sets me apart:
  • A 100% personalized approach
  • Complete mastery of Uber Eats / Deliveroo algorithms and performance levers
  • AI-generated visuals, adapted to platform standards (and that convert!)
  • Concrete advice, immediately applicable

📦 Types of missions carried out:
  • Creation or redesign of menus
  • Optimization of existing accounts
  • Creation of ultra-realistic AI visuals
  • Strategic advice for concept launch
  • Training of internal teams / project leaders

📍 Available for daily assignments or custom packages.
Let's discuss your project and make your delivery business take off 🚀
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Flunch
    Malt logoOn Malt
    Uber Eats / Deliveroo Audit & Optimization – FAIM Brand (Flunch)
    RESTAURANTS AND FOOD SERVICE
    December 2025 - January 2026 (1 month)
    As part of this project, I supported the FA!M brand (by Flunch) in optimizing its performance on the Uber Eats and Deliveroo delivery platforms, with a clear objective: to improve visibility, conversion, and revenue.

    My main contribution focused on a complete audit of the existing situation (offering, menus, visuals, positioning, performance, local competition), followed by strategic and operational recommendations that could be implemented immediately. I worked on structuring the offer, creating thematic pages, considering combos, add-ons (drink/dessert upsell), and customer review strategy.

    I also took charge of creating and adapting photorealistic AI visuals, compliant with Uber Eats and Deliveroo standards (formats, viewing angles, visual identity), to enhance the attractiveness of dishes and readability during scrolling. A benchmark of tools (Deliverect, TryOtter) was also carried out to anticipate the management of future virtual brands.

    Results observed during the mission period:

    +200% revenue

    +175% orders

    These performances are explained by better offer readability, an perceived upscale quality of the visuals, and a clearer customer journey structure. The project laid a solid foundation for controlled and replicable growth, both for FA!M and its future sub-brands.
    Uber Eats / Deliveroo Menu Optimization AI Visual Creation (food photography) Food Concept Development Consulting Delivery Management Digital Transformation
  • BREAK MOMENT
    Co-founder – BREAK MOMENT (Paris)
    RESTAURANTS AND FOOD SERVICE
    December 2018 - Today (7 years and 8 months)
    Paris, France
    ➡️ Premium fast-food concept specializing in street food.
    • Development of the brand on delivery platforms (Uber Eats, Deliveroo, etc.)
    • Management of menu strategy, photos, pricing, zones, and promotions
    • Management of a versatile team, daily operational management
    • Participation in structuring the franchise model and multi-site launches
    Restaurant Training & Support Food Concept Development Consulting
  • PROVIBE AGENCY
    Project Management Officer
    January 2023 - December 2024 (1 year and 11 months)
    Paris, France
    Manage training Ensure monitoring of the training budget and our various dashboards Validate registrations after checking the completeness of administrative files

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Education

  • Master 2 International Business Engineer
    Institut Mines Telecom Business School
    2021

Skill set

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