Freelancer profile translated to English.
Back to original languageAbout Yann
I was Director of Digital Acquisition for several years in a marketing agency, supporting +50 brands in e-commerce & B2B. I have worked with very diverse clients, from VSEs to Large Companies, on various verticals, both in E-commerce and Lead Gen. Discover more on: The Browz
English
Native or bilingual
French
Native or bilingual
Russian
Conversational
Remote only
Primarily works remotely
Experience
- The BrowzSEA-SMA-Tracking Consultant | FounderDIGITAL AND ITFebruary 2023 - Today (3 years and 4 months)Paris, France- SEA/SMA Strategy & Management: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Microsoft Ads.- Implementation of tracking plans (Google Tag Manager) and optimization of data collection.- Implementation of custom performance monitoring dashboards (Google Data Studio/ Looker Studio & Google Analytics)- Training in SEA-SMA and Google Tag Manager.
- Shin AgencyDirector of Digital AcquisitionDIGITAL AND ITAugust 2021 - February 2023 (1 year and 6 months)Paris, France- SEA/SMA Strategy & Management: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Microsoft Ads.- B2B Clients: Real Estate, Events, E-learning, Health, Cosmetics, Energy, Hospitality.- B2C Clients: FMCG, Perfumery, Cosmetics, Optics, Wines & Spirits, Education, Ophthalmology.- Management of the agency's media division- Implementation of tracking plans (Google Tag Manager) and optimization of data collection.- Implementation of custom performance monitoring dashboards (Google DataStudio / Google Analytics)- On-page & off-page SEO optimizations- Marketing Setup of new websites created by the agency (redirection plan, tracking plan, Search Console, Analytics, etc.)- Strategic and creative advice on advertising and editorial content creation.
- WebpopulationTraffic ManagerDIGITAL AND ITSeptember 2020 - July 2021 (10 months)Paris, France- Setup, Monitoring, Optimizations & Reporting of paid media campaigns (SEA/SMA/Programmatic)- Management & Allocation of digital budgets (annual budget > €1 million)- Clients in the fashion, home design and hard discount sectors.- Technical & strategic recommendations for digital acquisition (sales & lead generation) and awareness- CRM emailing & sms marketing strategy- E-commerce platform & CMS management- Implementation of performance monitoring dashboards- Support to technical teams (GTM setup, naming convention, redirection plan, meta tags, etc.)- Sectoral technological and competitive monitoring.
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Education
- Master 2 : Digital Strategy & E-BusinessÉcole Supérieure de Publicité de Paris2020
- Master 1 : Digital Communication & InnovationÉcole Supérieure de Publicité de Paris2019