Freelancer profile translated to English.
Back to original languageAbout Yann
Digital transformation manager with over 20 years of experience in retail, consumer goods, and complex omnichannel environments. I support large accounts from strategy to operational implementation on topics of AI, E-commerce, digital experiences, customer data, digital marketing...
Accustomed to demanding environments, I combine business vision, IT ecosystem understanding, program management, and team management to generate measurable and sustainable impact.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km), Paris (up to 50km), Bruxelles (up to 50km), Nantes (up to 50km), Bordeaux (up to 50km)
Experience
- Act4winIndependent Consultant - Transition ManagerCONSULTING AND AUDITSSeptember 2015 - Today (10 years and 11 months)Consulting, project support, and transition management.💥 Transformation, Data, AI, E-commerce 💥>+14% Revenue (Leroy Merlin) via journey optimization>+36% Customer NPS (Leroy Merlin)>+€2.6M gains via business process optimization (Intermarché)- Analysis of customer journeys and identification of pain points (analytics + voice of customer)- Definition and prioritization of optimization roadmaps (ROI, RICE)- Facilitation of CX & Commerce teams (up to 20 people)- Structuring performance KPIs- Roadmap construction (e-commerce, AI)- Identification and valuation of use cases- Implementation of data-driven optimization strategies- E-commerce piloting (acquisition, conversion, loyalty)- Management of omnichannel transformations- BPMN business process modeling- Cross-functional project coordination (e.g., scoping international e-commerce deployment in Belgium for Intermarché)- Management of 3 startups' operations: client account management and B2B/B2C sales + team management
- altimaAssociate - Commercial Director & ConsultantDIGITAL AND ITApril 2008 - June 2015 (7 years and 3 months)Development of recommendations: CX redesign projects for websites and mobile applications + technical replatforming + optimization of traffic, conversion, and loyalty levers: 5 Best E-commerce awards for Interflora, Vertbaudet, Jules, Camaieu, Relay• Consulting support for over 50 retail and brand clients in France and Belgium: +€6M annual gross margin managed with my consulting BU• Launch of the web analytics offering: GA / Omniture• Implementation and management of our technological partnerships: PIM Akeneo, Hybris, Salesforce, …• Steering of the commercial department (Executive Committee): 10% to 25% annual growth / €10M to €25M Gross Margin- Offer and recommendation development- Pre-sales, mission scoping, account management- Cross-functional commercial coordination
- Auchan RetailDigital E-commerce ManagerRETAIL (LARGE RETAILERS)September 1997 - March 2008 (10 years and 7 months)Management of the website's commercial plan, piloting traffic levers and customer relationship channels (email & SMS CRM) and web analytics• Launch of e-commerce sites (portal + services), the first Auchan Drive concept in France, in-store home delivery, e-catalogues, the in-store loyalty program (+2 million members after 6 months)• Management of the customer service team / QUALIWEB award for customer relations
Recommendations
Be the first to recommend Yann
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- EngineerMines Telecom1996
Certifications
- Data & AI LeaderIESEG / Cité de l'IA
- Data AnalystDatascientest2024