Freelancer profile translated to English.
Back to original languageAbout Yann
SEO / SEA Web Marketing Consultant - I help businesses increase their visibility and conversions
Looking to boost your visibility on Google or make your advertising campaigns more profitable?
I will assist you in implementing a tailor-made digital acquisition strategy, based on data and focused on performance.
Specializing in SEO and SEA, I have been working for over 5 years with SMEs, e-commerce businesses, and local brands to help them:
- Optimize their natural referencing (SEO): technical audit, content strategy, netlinking, position tracking.
- Develop profitable Google Ads and Meta Ads campaigns (SEA): account structure, A/B testing, conversion tracking, acquisition cost reduction.
- Analyze and manage performance: dashboard setup, KPI tracking, strategic recommendations.
My approach is based on three pillars:
- Analysis & Strategy – understanding your objectives and audience to build a clear action plan.
- Performance & Profitability – measuring every euro invested to maximize your return on investment.
- Transparency & Support – keeping you involved at every step with clear and concrete reporting.
💡 What sets me apart: a comprehensive view of web marketing, at the intersection of SEO, SEA, and data analysis.
I don't just optimize campaigns: I help you transform your traffic into real business results.
📍Based in Nice, I also work remotely with companies all over France.
🔧 Tools: Google Ads, Google Analytics, Google Tag Manager, Search Console, SEMrush, Ahrefs, WordPress, Meta Ads.
👉 Let's talk about your project: visibility audit, campaign launch, website redesign, or long-term support.
French
Native or bilingual
Can work on-site
Nice (up to 50km)
Experience
- Performance webmarketingSenior Web Marketing ManagerDIGITAL AND ITSeptember 2020 - September 2025 (5 years)Brest, France
Web Marketing Manager with 5 years of experience in an agency, expert in SEO, SEA strategies, and website creation.
I support companies in their digital growth by developing high-performance, ROI-oriented acquisition strategies.At Performance Webmarketing agency, I supported over 50 active clients monthly in the design and optimization of their digital acquisition strategies. My role involved developing their visibility, generating qualified traffic, and improving their conversions, by relying on a data-driven and performance-oriented approach.On the SEO side, I conducted technical and semantic audits, built optimized content strategies, managed WordPress website redesigns, and assisted companies in improving their organic ranking on Google. My goal: to maximize long-term visibility and traffic quality.On the SEA side, I managed a total budget of over €500,000 per year on Google Ads and Meta Ads, for clients in various sectors (e-commerce, real estate, services, B2B). My responsibilities included creating high-performing campaigns, managing key KPIs (CPA, ROAS, CTR, Quality Score), and implementing clear reporting to ensure precise performance tracking.I also developed skills in project management, training, and supervision, having mentored 1 to 2 collaborators in SEO/SEA. My rigor, analytical skills, and reliability have enabled me to build trusting relationships with clients and achieve measurable results on their business objectives.Today, I am putting this experience to work for my freelance clients to help them structure and monetize their digital acquisition through a comprehensive SEO/SEA/Analytics strategy tailored to their challenges. - BREST OPEN CAMPUSCommercial Assistant ManagerEDUCATION AND E-LEARNINGSeptember 2019 - August 2020 (11 months)Brest, FranceApprentice on a work-study program as a commercial assistant manager in the admissions department of Open campus in Brest:• Customer Relationship Management• Team Management• Prospecting / Sales• Digital Marketing• Web Referencing• Community Management• Career fairs / Events• Creation of web articles on WordPress
- Agence Becom BrestCommercial ManagerAugust 2019 - July 2020 (11 months)Brest, FranceConsulting communication agency, Becom is a student association that provides services to various stakeholders in the Brest area.
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Education
- Master's Degree "Business or Profit Center Manager"IFAG Business School2021Mastère "Manager d'Entreprise ou de Centre de Profit"
- Bachelor 3IFAG Business School2019Bachelor 3
Certifications
- Google Ads Certification for Advertising on the Display NetworkSkillshop2025
- Google Ads Certification on the Search NetworkSkillshop2024