Yannis Djekouane

Telephone prospecting: called over 1000 prospects, leading to appointments. Contract signing and negotiation: Signed 89 contracts in 3 months. Purchasing management: purchased sports equipment and supplies, weekly orders for cleaning products. Customer management and service: handled over 90 cancellations, managed 115 unpaid accounts per quarter, direct debits failing for various reasons.

Telephone prospecting: called over 1500 prospects, leading to appointments. Client portfolio management: managed over 50 clients according to their specifications and budgets. Content creation: created about ten social media posts, produced stories. Collaboration management: collaborated with 4 other breweries for the creation of different product lines. Event organization: organized 13 events in various municipalities.

I analyzed the performance of the Beer category and its main players to identify market trends and growth opportunities for the Heineken group's brands.

I studied the results of national retailers (Carrefour, Leclerc, Intermarché, Monoprix, etc.) to track market share, sales volume, and competitive dynamics.

I developed internal market reviews and sales pitches for the sales teams and distributor clients.

I monitored sales levers by analyzing assortments by retailer and conducting competitive intelligence on product ranges and innovations.

I participated in the management of promotional operations, their monthly analysis, and the implementation of specific operations depending on the retailers.

I contributed to the preparation and presence at retailer trade shows, supporting Category Managers and Key Account Managers.

I conducted merchandising analyses and collaborated on the creation of store layout plans adapted to retailers to optimize product visibility on shelves.

I wrote a monthly performance report summarizing results and recommendations for the sales teams.

I collaborated closely with Category Managers and Key Account Managers to support the preparation of commercial negotiations and the implementation of retailer strategies.