Freelancer profile translated to English.

Description

15 years of experience in space buying and media strategy for brands in retail, energy, logistics, travel, dating, and insurance.

My expertise:

Media strategy and planning (online & offline)

Programmatic space buying (display, audio, connected TV)

OOH and DOOH campaigns

Programmatic audio advertising

Negotiation with advertising agencies

Lead management and qualification

Performance analysis and budget optimization

A/B testing and ROI management

What I do for my clients:

→ Media strategy audit and identification of untapped levers

→ Implementation and management of high-performing programmatic campaigns (display, audio, connected TV)

→ Negotiation of the best rates with advertising agencies

→ Optimization of budget allocation based on performance

→ Management of lead generation and qualification systems

Budgets managed: +€500K

Sectors: Retail, energy, logistics, travel, dating, insurance

My services:

→ Media Strategy Audit

→ Multi-Channel Programmatic Setup & Management

→ OOH/DOOH Campaigns

→ Programmatic Audio Campaigns

→ Lead Management & Qualification

→ Budget & Performance Optimization

→ Agency Negotiation

Available immediately.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Marketing pros
Founder & Marketing Consultant - Marketing pros
DIGITAL AND IT
December 2024 - Today (1 year and 8 months)
Paris, France
"Founder of Marketing pros, an agency specializing in programmatic advertising and Digital Out-of-Home (DOOH).

DOOH Expertise: Strategy, planning, and optimization of dynamic digital display campaigns
Programmatic: Automated media buying, DSP/SSP, real-time bidding on DOOH inventory
Data & Geolocation: Contextual and geotargeted advertising to maximize the impact of DOOH campaigns
Performance Measurement: Attribution, lift studies, and advanced analytics for digital display
Partnerships: Collaboration with major DOOH agencies and programmatic platforms

We support advertisers in deploying high-performing DOOH campaigns, from strategy to optimization, leveraging programmatic technologies for precise targeting and optimized ROI."
Programmatic Advertising Data & Geotargeting DOOH Amazon DSP Display Ads
BBO MEDIA GROUP
Co-founder
DIGITAL AND IT
January 2013 - September 2024 (11 years and 8 months)
Charenton-le-Pont, France
"Co-founder of BBO MEDIA groupe, an integrated communication agency specializing in multi-channel strategies.

360° Communication: Development of strategies combining offline and online to maximize campaign reach
Traditional Media: Management of space buying (print, radio, traditional billboards, TV)
Digital: Management of online campaigns (display, social ads, search, programmatic)
Integrated Strategy: Coordination of messages and synergies between offline/online channels
Team Management: Management of creative and media teams
Client Relations: Business development and client portfolio management
"
Programmatic Advertising Display Advertising DOOH media trader Amazon DSP

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Yannick L.

Expert Media Planning & Space Buying |

About Yannick

15 years of experience in space buying and media strategy for brands in retail, energy, logistics, travel, dating, and insurance.

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