Freelancer profile translated to English.
Back to original languageAbout Yannick
12 years of experience as a Digital Marketing & Communication Specialist, with multi-channel expertise:
• SEM (SEO, SEA, SMO)
• Affiliation
• Display
• Online Video
• CTV / Connected TV
• Native Advertising
• Social Media (SMM, SMA)
• Influencer Marketing
• Programmatic
Planning and activation of campaigns with different objectives:
• Branding / Awareness
• Engagement
• Performance / ROI
• Lead Generation
I have worked for clients in various industries, including:
• Luxury, Fashion & Beauty: Cartier, Burberry, Yves Saint-Laurent, Hugo Boss, Hermès, Lacoste, Jimmy Choo, PVH (Calvin Klein, Tommy Hilfiger), PUIG (Prada, Valentino, Jean-Paul Gaultier, Paco Rabanne, Nina Ricci);
• Entertainment: Namco-Bandai Games, 2K Games;
• Food Service, Agri-food & Beverages: McDonald's, PepsiCo, Nestlé Waters, Pernod Ricard, William Grant & Sons;
• Automotive: BMW, MINI, Renault, Nissan, KIA;
• Tech & Telecommunications: Sony, Vodafone;
• Politics: British Government, European Commission.
Primarily based in Bordeaux, I can also travel to Paris and London.
French
Native or bilingual
English
Fluent
Spanish
Basic
Chinese
Basic
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km)
Experience
- Yannick Le CorreDigital MarCom, Paid Media & Social Media ConsultantCONSULTING AND AUDITSOctober 2019 - Today (6 years and 10 months)Bordeaux, FranceIndependent since 2019, I offer my Digital Marketing & Communication skills to companies looking to promote or sell their products or services online.I provide Branding and/or Performance solutions tailored to advertisers' needs.I work with both large corporations and SMEs/ETIs.My client references include: Cartier, Richemont (Van Cleef & Arpels, Jaeger LeCoultre, Vacheron Constantin, Montblanc, etc.), Yves Saint-Laurent, BMW, MINI, Lucette Paris, L'Arbre Vert, Giant Bicycles, Organyc, Habside, Grand Hôtel Serre Chevalier, Set Club.I also work as a trainer in business, communication, digital, and fashion schools.My academic references: ISG, INSEEC, Sup de Pub, ISEG, ESG Luxe, Mod'Art International, ECV Digital, WIS.
- WPPSenior Digital Media Manager - VodafoneDIGITAL AND ITApril 2019 - September 2019 (5 months)Sydney, AustraliaPOSITION: Generalist Digital Media Manager (Programmatic, Video, Connected TV, Social, Native, Influencers, SEM) for Vodafone in the Australian market.MAIN RESPONSIBILITIES:• Client Interface: Inform Brand Managers and Digital Managers about project and campaign progress, communicating real-time results and recommendations.• Market Watch & Innovation: Share industry research and developments with clients, providing insights on market opportunities and integrating relevant solutions into strategic directives for media planners/buyers.• Management: Supervised a senior media planner and a junior buyer.
- Dentsu Aegis NetworkGlobal & EMEIA Digital Media Manager - BurberryDIGITAL AND ITMarch 2016 - June 2018 (2 years and 3 months)Cité de Londres, United KingdomPOSITION: Supported the International and Regional/EMEIA Digital Director within Dentsu Aegis, the agency network managing Burberry's global media investments.MAIN RESPONSIBILITIES:• International Coordination: Coordinated multiple projects and campaigns across Burberry's three operating regions (Americas, EMEIA, APAC). Oversaw regional hubs and local markets to ensure collaboration and alignment with the global strategy.• Digital Team Management: Served as the primary point of contact for specialized digital teams working on the Burberry account (SEM, Affiliation, Programmatic, Display, Social).• Global Performance Lead: Monitored the results of each 'Performance Media' unit to ensure 'CPA' and 'ROI' targets were met or exceeded.
Reviews
Jacques
Jacques Giraudel Consulting
Reviewed on 4/14/2025
I was looking for expert advice on a social media advertising product.
Yannick, with his Paid Media expertise, highlighted the solution's strengths and areas for improvement: consistency of UX with social media, KPIs to use along the conversion funnel, and feedback on social platform ad publishers. He also shared his market expertise.
Thank you, Yannick.
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Education
- Master in ManagementINSEEC Paris2010
- Bachelor's degree in International Marketing & CommunicationIAE Lille2008
Certifications
- Fundamentals CertificateGoogle2014
- Advanced Display CertificateGoogle2014