Yannick Cochet

My mission:

Transform your content into your most powerful client acquisition engine. I specifically target B2B SaaS and digital entrepreneurs.

Problems I solve:

1. The technical content no one has time to create

Are your teams overwhelmed?

Do you lack comparison guides, tool analyses, or conversion-focused BOFU articles? I handle the creation of these complex, high-value-added content pieces.

2. International growth stalling in France

Does your content perform well in English but its translation fails in French? I don't just translate; I recreate. I localize and adapt your best content for the French-speaking market (semantics, examples, and cultural references) to generate qualified traffic and demos.

My approach: the builder's rigor

I combine analytical rigor (inherited from 13 years of experience in construction and project management) with sharp SEO expertise. This method has led to my work being published in international media like The AI Journal.

From initial audit to continuous optimization, every action is guided by a single objective: your return on investment (ROI).

Intensive 7-month training in SEO writing and content strategy, mentored by Inès Sivignon.

This period was a true springboard for building my business. It was structured around concrete projects aimed at developing dual expertise: technical and commercial.

Key projects and skills developed:

Editorial Strategy: learning the complete methodology, from client brief to editorial document planning.

High-Performance Writing: creating content optimized for practical cases, including developing SEO product sheets and fully writing a conversion-oriented sales page (Copywriting & UX Writing).

Business Foundations: acquiring the necessary skills to structure and launch a freelance consulting business.

This training was the decisive step that allowed me to transition from technical expertise to a comprehensive strategic service offering.

Certified training as a 'Digital Marketing Manager,' focused on performance steering and multichannel strategy creation.

This program allowed me to develop a 360° view of digital marketing, training me in the following operational skills:

Communication Strategy: designing multichannel strategies based on competitive analysis, data analysis, and social media management.

Content Creation: mastering techniques for creating web-optimized content, including copywriting, storytelling, and visual production (Canva).

Analysis & Reporting: steering performance through KPI analysis (Google Analytics) and creating reports to measure the ROI of actions taken.

Campaign Management: introduction to managing and steering digital advertising campaigns (Google Ads).

This training solidified my technical and analytical skills, preparing me to manage online visibility projects from A to Z.