Freelancer profile translated to English.
Back to original languageAbout Yannick
Hello and welcome to my profile.
With over 6 years of experience in web analytics for clients and agencies, I can assist you in interpreting your behavioral data and optimizing your performance.
My skills can help you in each phase of a continuous optimization process, from tracking implementation to recommendations, including data preparation and dashboard creation.
My main services:
- Audit / Writing / Implementation of tagging plans & Tag Management (Google Analytics, AT Internet, GTM, Tag Commander...)
- Data collection & preparation (Tableau Prep, Dataiku, Analytics Canvas, etc...)
- Behavioral data analysis (checkout funnel, traffic sources, marketing attribution models, etc...)
- Dashboard creation (Tableau, Data Studio)
- A/B test implementation (AB Tasty).
I am available to discuss your challenges and help you define your objectives.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 20km), Lille (up to 20km)
Experience
- ValiuzData visualisationRETAIL (LARGE RETAILERS)September 2019 - February 2021 (1 year and 5 months)Valiuz is a startup that provides a data collective intelligence service platform, dedicated to partner brands (Auchan, Leroy Merlin, Kiabi, Boulanger, Norauto...).I am assisting Valiuz in creating their performance dashboards:- Data prep on Google Big Query- Data viz on Google Data Studio.
- OVHData Business AnalystTELECOMMUNICATIONSApril 2017 - Today (9 years and 2 months)- Collection and aggregation of different types of data (behavioral, CRM, BI...) within the Dataiku ETL- Analysis and recommendations on customer journey optimization for strategic and operational teams- Creation and provision of customized dashboards- Tagging plan enrichment
- Silicon SaladWeb & Data AnalystDIGITAL AND ITApril 2016 - March 2017 (1 year)- Development of a Data Analysis offering for the agency's clients and prospects- Behavioral analysis - Recommendations on customer journey optimization- Collection and aggregation of different types of data within an ETL- Creation of customized dashboards- Audit, writing, enrichment, and integration of tagging plans- Support for the Marketing team in interpreting their KPIs
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Certifications
- Google Analytics Individual QualificationGoogle2018
- Tag CommanderCommanders Act2019