Freelancer profile translated to English.

Description

Passionate about brands, customer experience, and development strategies, I have been supporting international companies for over 15 years in their marketing, communication, and transformation challenges.

My career has led me to manage strategic projects in the world of sports, outdoor, and premium brands, notably at Petzl and Salomon, with responsibilities in international marketing, brand communication, commercial activation, and business development.

I focus on:

Marketing and communication strategy,

Branding,

Product launches,

Customer experience,

Digital,

Transversal management and change leadership.

I particularly appreciate environments where strategic vision, operational efficiency, and innovation must be combined.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

AVICOM
CONSULTING DIRECTOR
DIGITAL AND IT
January 2021 - Today (5 years and 5 months)
Lyon, France
Establishing the agency in the Grenoble region and developing strategic support.
Impacts: Development of strategic expertise that has broadened the client base and positioned the agency as a key player in the Rhône-Alpes region. 18 strategic support projects in 2022/23 for medium-sized companies, with a focus on digital transformation.
Communication Strategy Webmarketing Strategy Branding and Visual Identity Advertising Campaign Digital Marketing Audit
EKOSPORT
MARKETING DIRECTOR - MANAGEMENT COMMITTEE MEMBER
SPORTS
December 2023 - December 2024 (1 year)
Chambéry, France
Structuring all of the brand's marketing from strategy to operational deployment.
Impacts: Led the overall marketing strategy to accelerate growth and enhance brand awareness. Created a marketing department with a team of 8 people (social media, CRM, content, and partnerships). Designed and executed a 360° marketing strategy including omnichannel campaigns. Collaborated with external agencies to optimize branding and increase brand visibility. Managed the marketing budget (€1.5M) and optimized advertising investments to maximize ROI.
Team Management Event Management 360° Communication Strategy Webmarketing Strategy Social Media
PETZL
BUSINESS UNIT MARKETING AND COMMUNICATION DIRECTOR
SPORTS
January 2018 - January 2020 (2 years)
Crolles, France
Defining strategic directions and marketing plans for the lighting BU (turnover in M€). Leading and managing cross-functional teams. Creating and managing budgets.
Impacts: Structured international and local marketing through relevant 360° campaigns - strengthened regular contact points with subsidiaries to coordinate actions - monitored KPIs - evaluated actions taken.
360° Communication Strategy Team Management Brand Strategy