About Yannic
German
Native or bilingual
English
Fluent
Experience
- Universal Music GmbHKey Account & Marketing ManagerFILM AND AVApril 2022 - July 2024 (2 years and 3 months)- Account, revenue, and marketing responsibility for the largest digital account, Spotify- Data-driven focus on streaming and playlist performance, subscriber growth, and partner development- Implementation and controlling of all partner campaigns with regard to reach, efficiency, and sustainability- Data-driven evaluation of streaming performance and the playlist ecosystem, as well as derivation of action points for various departments
- Universal Music GmbHStreaming ManagerFILM AND AVNovember 2019 - April 2022 (2 years and 5 months)Berlin, Germany- Management of relevant music products throughout their entire product lifecycle, as well as definition and tracking of suitable playlist environments to maximize streaming performance across all DSPs- Data-based monitoring of performance and derivation of action points (artist activity, marketing measures, starting points with the DSP)
- Handshake BookingWorking Student "Executive Assistant" / "Tour Production"CULTUREAugust 2018 - September 2019 (1 year and 1 month)Berlin, Germany- Tour production and booking assistance for national and international artists from the pop, jazz, and world music genres- Executive assistant tasks such as GmbH conversion, representation at industry trade fairs, and much more
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Education
- Foundations of Sports AnalyticsCoursera - University of Michigan2025Foundations of Sports Analytics
- Certified Data AnalystXDi - Experience Design Institut2025Certified Data Analyst