Freelancer profile translated to English.
Back to original languageAbout Yann
Some references:
- Perfumes & Beauty: ORGANZA (Givenchy), DESNUDA (Ungaro), EQUUS (Lalique) GRAINS DE BEAUTE (Bourjois), L' ANGELIQUE (Soupline)
- Food: KIDIBOO (dairy product), JAILLANCE (Die cooperative), LES SECRETS DE PAULINE
(biscuits - Kraft Food)
- Automotive: KANGOO (Renault)
- Banking sector: CRUSOE (Banque Populaire)
- Companies: DEXIA (bank), CORIOLIS (telecommunications), COMPLETUDE (education), TERRE AZUR (food, formerly POMONA)
➤WHAT I KNOW (WELL!) HOW TO DO:
- Design a captivating brand message and a verbal identity strategy
- Analyze your needs, your values, and your market positioning
- Master brand equity, architecture, value proposition, (re)positioning, and claims
- Create original names for your products, services, and companies, as well as slogans, domain names
➤WHAT I OFFER YOU:
- In-depth expertise in brand and product development for organizations small or large
- Ease in collaborating and building relationships with teams, clients, and other agencies
- Ability to quickly identify the best contributions and ideas
- Confident and clear presentation of work
With solid experience in marketing, strategic planning, naming, and brand protection, I am a brand strategist who supports companies of all sizes in creating strong and relevant brand identities for their target audiences.
Whether you are a startup looking to build an impactful brand presence or a company looking to renew its brand identity, I am here to help you. I offer a comprehensive approach to brand strategy, covering all stages of the successful brand identity creation process, from ideation to legal protection.
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Annecy (up to 50km)
Experience
- FreelanceStrategic Marketing Consultant (expert in brand positioning, brand verbal identity, naming)November 2022 - Today (3 years and 7 months)Geneva, SwitzerlandExploring opportunities full-time, part-time, consulting and mandates
- BESSIS - Agence de Naming, Création de nom, Etudes qualitativesNaming Business ManagerOctober 1995 - June 2000 (4 years and 8 months)Paris, France✔manage business and creation parts : sales prospecting, briefing of creatives, selection, presentations ✔some creations :- Perfumes & Beauty : Organza (Givenchy), Desnuda (Ungaro), Hot Couture (Givenchy), Grains de Beauté (Bourjois)- Food : Kidiboo (dairy product - Savencia), Jaillance (naturally sparkling wine, coopérative de Die), Les Secrets de Pauline (biscuits - Kraft Food)- Automotive : Kangoo (Renault)- Company names : Dexia (banking), Coriolis (telecommunications), Completude (education), Terre Azur (food)
- FirmenichGlobal Marketing & Innovation DirectorJanuary 2020 - October 2022 (2 years and 9 months)Geneva, Switzerland✔Fabric Care category marketing management: detergents, fabric softeners, scent boosters ✔defined, planned and executed category innovation roadmap via impactful marketing programs using strong consumer-benefit related claims ✔ captured and transformed upcoming trends into differentiating solutions to create superior consumer experience ✔ increased engagement, knowledge- exchange and established best practices within the marketing community// ✔defined category communication plan for Firmenich's one-stop-shop customer experience online platform and activate digital marketing campaigns with regional marketing and sales teams ✔ key clients : Colgate-Palmolive, Henkel, Procter & Gamble, Unilever
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Education
- Advanced Studies Diploma / Master of Law, Trademarking / Industrial PropertyUniversité Panthéon Assas (Paris II)1997Diplôme d'Etudes Supérieures Spécialisées / Master of Law, Trademarking / Industrial Property