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Yann G.YG

Yann G.

Communication Consultant · Copywriter

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Yann

The world of communication is gray. Saturated with similar messages, with institutions that produce without ever standing out.

My job is to find your color and make it impossible to ignore. As a strategist and copywriter, I help institutions, federations, and brands transform their invisible subjects into visible campaigns.

I work with interprofessional organizations, sectoral federations, unions, local authorities, and agencies on their institutional and brand communication challenges.

My portfolio includes the launch of "Désenchantée" for Netflix at Rock en Seine (100,000 festival-goers), the "Révélez-vous" platform for Sciences Po Executive Education (still in use 7 years later), the "Chasseurs de Graines" brand for the French milling industry (🥇 Gold, CEDAP 2024), the "Sans pain, c'est moins bien" campaign for Intercéréales (🥈 two Silvers, +25 million views), and the identity redesign for SIETREM (31 municipalities in the Île-de-France region).

Each mission has three phases. Reveal what makes you unique, what only you can say. Formulate a strong idea, a signature, a territory, a brand platform. Amplify it through a distribution system designed to exist well beyond the brief.

Brand strategy, identity, campaigns, launches, repositioning, naming, copywriting. From strategic thinking to the right words, each project is designed to stand out.

Give your project its color. Let's talk.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • ANMF
    Head of Communication
    AGRICULTURE
    January 2024 - January 2026 (2 years)
    Paris, France
    Managed the communication strategy for a national sector and co-managed the cereal interprofessional organization (Intercéréales). From brand platform to audiovisual production, from strategic framing to execution, by leading partner agencies.

    Flagship projects:

    🥇 Chasseurs de Graines · Brand platform for the cereal sector.
    Gold, CEDAP 2024 Awards · Communication strategy.
    +200 million sachets · +10 million views · +250 mills

    🥈 Sans pain, c'est moins bien · National bread consumption campaign targeting 18-25 year olds.
    Silver, Food & Beverage Grand Prix 2025
    Silver, Nuit des Rois XII.
    +25 million views · +22 million OOH views · 1.5 K → 12 K followers
    Logo & Identity Creative Strategy Art Direction Project Management Social Media
  • SIETREM
    360° Communication Officer
    PUBLIC SECTOR
    January 2021 - January 2024 (3 years)
    Paris, France
    Complete redesign of the identity for a waste management union, deployed in 360° communication across a territory of 31 municipalities. A superhero saga to reconnect 315,000 inhabitants to their waste management, from print to events.

    Results: 31 municipalities · 315,000 inhabitants · +1.6 million magazines distributed.

    Identity Strategy · Art Direction · Territorial Communication · Institutional Communication.
    Logo & Identity Social Media Art Direction Communication Strategy Creative Direction
  • SPARTEK
    360° Communication Officer
    SPORTS
    January 2020 - January 2021 (1 year)
    Paris, France
    Brand identity redesign and digital deployment for a B2B equipment supplier specializing in long-term professional fitness equipment rental. Solely responsible for all communication, from the website to sales materials.

    Identity Strategy · Art Direction · Website (WordPress / Elementor) · Product Catalog · 360° Communication.
    Communication Strategy 360° Communication Art Direction Copywriting Branding and Visual Identity

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Education

  • Master's Degree
    INSEEC U
    2019
    Master's Degree
  • Bachelor's Degree
    INSEEC U
    2017
    Bachelor's Degree

Skill set

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