Yann G.

The world of communication is gray. Saturated with similar messages, with institutions that produce without ever standing out.

My job is to find your color and make it impossible to ignore. As a strategist and copywriter, I help institutions, federations, and brands transform their invisible subjects into visible initiatives.

I work with interprofessional organizations, sector federations, unions, local authorities, and agencies on their institutional and brand communication challenges.

My portfolio includes the launch of "Désenchantée" for Netflix at Rock en Seine (100,000 festival-goers), the "Révélez-vous" platform for Sciences Po Executive Education (still in use 7 years later), the "Chasseurs de Graines" brand for the French milling industry (🥇 Gold, CEDAP 2024), the "Sans pain, c'est moins bien" campaign for Intercéréales (🥈 two Silvers, +25 M views), and the brand identity redesign for SIETREM (31 municipalities in Île-de-France).

Each mission is structured in three phases. Reveal what makes you unique, what only you can say. Formulate a strong idea, a signature, a brand territory, a brand platform. Amplify through a distribution system, designed to exist far beyond the brief.

Brand strategy, identity, campaigns, launches, repositioning, naming, copywriting. From strategic thinking to the right word, each project is designed to stand out.

Give your project its color. Let's talk.