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Yann DouchinYD

Yann Douchin

Digital Strategy & E-Commerce Consultant

€1,000/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Yann

→ Digital Strategy, Digital Marketing & E-Commerce Consultant.
→ 15 years of experience in Paris, London, Casablanca, and Madrid.

I am an entrepreneur and digital strategy expert, specializing in international e-commerce growth and digital transformation for companies.

I led the "International E-commerce" taskforce at LVMH for 2 years, contributing to the online expansion of 39 luxury Maisons in over 50 countries. At Omnicom and WPP, I developed and implemented annual and multi-country digital media strategies for global brands such as Huawei, McDonald's, and Renault-Nissan. I also worked on several cross-border e-commerce projects at Global-e and Glopal, helping numerous retailers and pure-players expand into new markets.

In parallel, I created and launched several entrepreneurial projects, including various e-commerce sites in France and a last-mile delivery startup in Morocco. More recently, I founded YDO Consulting, a firm specializing in international digital strategy and e-commerce. These experiences have enabled me to develop the ability to transform entrepreneurial concepts into commercial successes.

I have also developed a strong interest in automation and generative AI, which I use daily to optimize my operations, improve customer experience, and drive the growth of YDO Consulting.

My colleagues and clients describe me as a strategic and analytical thinker, capable of clearly explaining complex concepts and promoting innovation. I stand out for my ability to design and implement digital strategies, transforming vision and ambition into concrete and measurable results.

Outside of work, I am passionate about various activities. I am an avid traveler, an enthusiastic amateur cook, a dedicated podcast listener (at 2x speed!), and a padel aficionado.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • somanyWays
    Growth Marketing & CRO Strategy Consultant
    HUMAN RESOURCES
    February 2025 - Today (1 year and 4 months)
    Madrid, Spain
    → Leading Growth Marketing and Conversion Rate Optimization strategies to support somanyWays' commercial acceleration.

    • Conducting a comprehensive audit of existing assets: sales deck, website, storytelling, lead scoring, prospect lifecycle, and inbound, outbound, and nurturing strategies.
    • Precisely redefining marketing segments, ICPs, and qualification criteria to align marketing and sales efforts.
    • Analyzing the performance of paid partnerships and developing a multi-channel paid media strategy.
    • Redesigning nurturing scenarios (short and long term) and developing marketing automation workflows tailored to new segments.
    • Optimizing BDR prospecting scripts, redesigning forms, site structure, and UX/UI to maximize conversion rates.
    • Designing and implementing an UTM Builder to standardize link tracking and ensure the reliability of data collection, monitoring, and analysis.
    • Drafting the specifications for the data collection, deduplication, and storage strategy, as well as for the creation of a dashboard for real-time KPI and ROI monitoring.
  • GoEspagne
    Growth Marketing & Operations Strategy Consultant
    REAL ESTATE
    January 2025 - Today (1 year and 5 months)
    Madrid, Spain
    → Leading the Growth Marketing and Operations strategy for GoEspagne, specialists in real estate investment in Spain.

    • Developing the Growth strategy: funnel optimization, CRM benchmarking, marketing automation, journey redesign, strategic partnerships, and global acquisition plan.
    • Funnel optimization and qualification: automated scoring and prioritization to target high-potential leads and automatically process less qualified ones.
    • Designing the marketing automation strategy: real estate project analysis and nurturing scenarios, automated generation of personalized reports, email delivery, and CRM integration.
    • Redesigning journeys and touchpoints: streamlining forms to feed scoring and workflows, redesigning UX/UI and landing page content, plus A/B testing to maximize conversion.
    • Developing a tracking strategy: implementing comprehensive on-site and off-site tracking to measure and optimize performance and ROI.
    • Documentation and management: formalizing processes, defining prospect lifecycles, key KPIs, and dashboards for real-time monitoring.
  • Glopal
    Growth Marketing & Sales Enablement Strategy Consultant
    E-COMMERCE
    July 2024 - September 2024 (3 months)
    Madrid, Spain
    → Leading strategic projects aimed at accelerating Glopal's growth, with a focus on optimizing customer acquisition strategies (B2B), both inbound and outbound.

    • Designing and hosting a webinar dedicated to strategies for overcoming ROAS glass ceilings, enabling e-merchants to optimize their international growth through cross-border marketing.
    • Scaling the outbound marketing process by implementing a large-scale personalized approach to maximize international prospect engagement.

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Education

  • Master 2 (Master's Degree)
    University of Rennes I - Télécom Bretagne
    2012
    Troisième de promotion, mention bien. L'objectif de ce Master est de former des spécialistes en e-business et marketing des nouvelles technologies. Il forme aussi aux métiers du conseil et du management des TIC et des réseaux, ainsi qu'aux métiers de la recherche en économie industrielle.
  • Bachelor's Degree
    University of Rennes I
    2010

Skill set

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