About Yann
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- somanyWaysGrowth Marketing & CRO Strategy ConsultantHUMAN RESOURCESFebruary 2025 - Today (1 year and 4 months)Madrid, Spain→ Leading Growth Marketing and Conversion Rate Optimization strategies to support somanyWays' commercial acceleration.
- Conducting a comprehensive audit of existing assets: sales deck, website, storytelling, lead scoring, prospect lifecycle, and inbound, outbound, and nurturing strategies.
- Precisely redefining marketing segments, ICPs, and qualification criteria to align marketing and sales efforts.
- Analyzing the performance of paid partnerships and developing a multi-channel paid media strategy.
- Redesigning nurturing scenarios (short and long term) and developing marketing automation workflows tailored to new segments.
- Optimizing BDR prospecting scripts, redesigning forms, site structure, and UX/UI to maximize conversion rates.
- Designing and implementing an UTM Builder to standardize link tracking and ensure the reliability of data collection, monitoring, and analysis.
- Drafting the specifications for the data collection, deduplication, and storage strategy, as well as for the creation of a dashboard for real-time KPI and ROI monitoring.
- GoEspagneGrowth Marketing & Operations Strategy ConsultantREAL ESTATEJanuary 2025 - Today (1 year and 5 months)Madrid, Spain→ Leading the Growth Marketing and Operations strategy for GoEspagne, specialists in real estate investment in Spain.
- Developing the Growth strategy: funnel optimization, CRM benchmarking, marketing automation, journey redesign, strategic partnerships, and global acquisition plan.
- Funnel optimization and qualification: automated scoring and prioritization to target high-potential leads and automatically process less qualified ones.
- Designing the marketing automation strategy: real estate project analysis and nurturing scenarios, automated generation of personalized reports, email delivery, and CRM integration.
- Redesigning journeys and touchpoints: streamlining forms to feed scoring and workflows, redesigning UX/UI and landing page content, plus A/B testing to maximize conversion.
- Developing a tracking strategy: implementing comprehensive on-site and off-site tracking to measure and optimize performance and ROI.
- Documentation and management: formalizing processes, defining prospect lifecycles, key KPIs, and dashboards for real-time monitoring.
- GlopalGrowth Marketing & Sales Enablement Strategy ConsultantE-COMMERCEJuly 2024 - September 2024 (3 months)Madrid, Spain→ Leading strategic projects aimed at accelerating Glopal's growth, with a focus on optimizing customer acquisition strategies (B2B), both inbound and outbound.
- Designing and hosting a webinar dedicated to strategies for overcoming ROAS glass ceilings, enabling e-merchants to optimize their international growth through cross-border marketing.
- Scaling the outbound marketing process by implementing a large-scale personalized approach to maximize international prospect engagement.
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Education
- Master 2 (Master's Degree)University of Rennes I - Télécom Bretagne2012Troisième de promotion, mention bien. L'objectif de ce Master est de former des spécialistes en e-business et marketing des nouvelles technologies. Il forme aussi aux métiers du conseil et du management des TIC et des réseaux, ainsi qu'aux métiers de la recherche en économie industrielle.
- Bachelor's DegreeUniversity of Rennes I2010