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Yann BoutrucheYB

Yann Boutruche

AI-powered Marketing Consultant / Training

€750/day
Lille, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Yann

Certified IBM Trainer & Digital Marketing and AI (GenAI) Consultant — Sector-specific, Secure & Compliant Deployments

I help B2B organizations deploy generative AI in a useful, secure, and compliant manner (GDPR, AI Act). My approach is verticalized: I start from business realities (processes, data, risks, obligations) to deliver operational use cases, automations, and controlled adoption.

Verticals (where I create the most value)

1) Professional Firms & Services (Accounting, Audit, Consulting)
Assistants for deliverables, summaries, controls, meeting preparation • Automation of repetitive tasks • Governance: confidentiality, client data, usage rules.

2) B2B Marketing & Sales Teams
“AI-ready” content (SEO/GEO), landing pages, prospecting kits, call scripts • Email sequences, qualification, personalization • Framework: IP protection, validation, hallucination reduction.

3) HR & Support Functions
Recruitment (scorecards, interviews, offers, onboarding) • Internal AI policies, usage charter, manager training • Vigilance: sensitive data, bias, traceability.

4) Healthcare & Sensitive Environments
Administrative support, communication, documentation, procedures • Risk awareness (patient data, liabilities) • Safeguards + “human-in-the-loop” workflows.

5) Public Sector / Institutions
Acculturation for leaders & teams + pragmatic use cases (writing, summarization, FAQs) • Governance: rules, transparency, security • Quick wins + sustainable framework.

What I deliver (regardless of sector)

Usage & Risk Audit + 30/60/90 Day Roadmap

Training (business teams / Board of Directors-Executive Committee): ChatGPT, Copilot, GPTs, automation

Deployment: AI assistants & workflows, documentation, skills transfer

Compliance by Design: usage rules, data protection, IP, reputation,
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Lille (up to 50km), Bruxelles (up to 50km), Liège (up to 50km), Tournai (up to 50km), Lille (up to 50km)

Experience

  • IFAPME
    AI and Cybersecurity Trainer
    EDUCATION AND E-LEARNING
    June 2024 - Today (2 years)
    Liège, Belgium
    I offer specialized training in artificial intelligence for professionals from various sectors within IFAPME. My role is to simplify and make AI accessible through customized modules based on the specific needs of each profession. I guide my learners in integrating AI tools into their business processes, aiming to optimize their productivity and improve data-driven decision-making.

    I also specialize in AI ethics and AI cybersecurity, two essential dimensions to ensure responsible, transparent, and secure use of artificial intelligence technologies in organizations. I thus support professionals in implementing practices that comply with regulations, respect fundamental rights, and protect sensitive data.

    My training covers various topics such as:

    Introduction to the basic concepts of AI and machine learning.
    Using AI tools to automate common tasks (chatbots, predictive analysis, etc.).
    Concrete applications of AI in sectors like marketing, finance, logistics, and HR.
    Data management, analysis, and transformation into actionable information using artificial intelligence solutions.
    Ethical principles of AI use and best cybersecurity practices to protect systems and data against threats.
    These trainings aim to make AI accessible and relevant for every field of activity, enabling professionals to master modern digital tools and integrate intelligent solutions into their professional daily lives. I also encourage strategic and ethical reflection on the use of these technologies in companies, while ensuring a high level of security.
    Education Pedagogy Cybersecurity Training Cybersecurity Strategy Artificial Intelligence
  • CAPTAIN AI ACADEMY
    AI Trainer and Freelance Consultant
    TECH
    March 2024 - Today (2 years and 3 months)
    Liège, Belgium
    Expert in Artificial Intelligence applied to business — followed by over 10,000 professionals on LinkedIn, I train and support companies to transform AI into a concrete competitive advantage.

    As an AI trainer and consultant, specializing in the advanced use of ChatGPT, I help leaders and their teams save hours each week by optimizing their internal processes. My approach goes far beyond simple demonstrations: I design tailor-made training programs, adapted to each sector, to integrate practical, secure, and regulation-compliant AI solutions.

    My goal:

    Automate low-value-added tasks
    Streamline and make workflows reliable
    Free up time for innovation and growth
    Ensure compliance (GDPR, AI Act…)

    With CAPTAIN AI ACADEMY +, I have already supported hundreds of companies — SMEs, large groups, administrations — in adopting AI. Participants leave with immediately operational tools and a clear vision for scaling their productivity.
    Cybersecurity Training Artificial Intelligence Digital Communication Communication Strategy Cybersecurity Awareness
  • Le mouton à 5 pattes
    Founder-CEO of "Le Mouton à 5 pattes" Communication & Digital Marketing
    SOCIAL NETWORKS
    December 2017 - July 2025 (7 years and 7 months)
    Liege, Belgium
    From "Le Mouton à 5 Pattes" to D-XIT: evolving a vision towards excellence in AI and digital marketing

    After several years embodying Le Mouton à 5 Pattes, a symbol of versatility and ingenuity, my expertise has evolved to give birth to D-XIT: an organization dedicated to the strategic integration of artificial intelligence in marketing, communication, and digital transformation.

    Passionate about innovation and the impact of new technologies, I help companies and organizations concretely adopt AI to gain productivity, strengthen their image, and accelerate their growth.

    Areas of expertise:

    Creation and animation of engaged communities around strong values
    Communication and digital marketing strategies integrating AI for measurable impact
    Social Scaling: optimal use of social media to increase visibility and influence
    Highlighting uniqueness and developing personal branding
    Corporate branding for strong and coherent identities
    Strategic consulting and communication support
    Custom AI solutions: chatbots, automations, virtual assistants
    International development expertise (AWEX certified, Business Vouchers accepted)

    From independent professionals to SMEs and large corporations, D-XIT offers personalized approaches to transform ideas into tangible results, with mastery of the latest innovations in AI and digital marketing.
    Artificial Intelligence Social Media Cybersecurity Awareness Ethics Community Management

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Education

  • Media and Advertising Strategy
    CNED
    2000
    Stratégie Médias et Publicité
  • BTS, International Trade / Commerce
    Ecole Vidal
    1999
    BTS, Commerce international / commerce

Certifications

Skill set

Categories