Freelancer profile translated to English.
Back to original languageAbout Yann
SEO/SEA/SMA Consultant freelance for four years, I assist my clients from the definition of their digital strategy to the activation of levers.
With complete transparency towards my clients, I optimize their website's referencing, set up and manage their Google Ads and Meta Ads campaigns.
I have worked in lead generation, e-commerce, and retail, on topics such asreal estate, chocolate making, swimming pools, computer hardware, fashion, and hospitality.
Data-Driven, responsive, and analytical, I work on your entire sales funnel, from ads to your website, landing pages, and commercial KPIs.
👉 My SEO Services:
➡️ Comprehensive SEO Audit (technical, semantic, content, netlinking, competitor analysis)
➡️ Detailed Strategies and Roadmaps (action plan, performance tracking)
➡️ Technical SEO of the site (UX, indexing)
➡️ Research and targeting of relevant keywords
➡️ Content Writing (writing briefs, landing pages, blog articles, product sheets, emails, and newsletters)
➡️ Netlinking campaigns - sponsored links, guest articles, media.
🤖I use**for SEO**:
➡️ Semrush - Haloscan
➡️ Linkuma - Link Finder
➡️ Google Search Console - GA4
➡️ Screaming Frog - Ahrefs - Page Speed Insights
➡️ Thot SEO - Claude
👉 My SEA/SMA Services:
➡️ Creation and setup of Google Ads/Meta Ads/Pinterest Ads accounts
➡️ Account Audits and Detailed Action Plans
➡️ Campaign Launch and Monitoring - Search, DemandGen, PMax, Shopping, Display
➡️ Account Structure Optimization - Campaigns, AdSets
➡️ Tracking Implementation - (Advanced Tracking, Consent Mode V2, GTM Events)
➡️ Creative Strategy (Meta/Pinterest/Tiktok)
🤖 I use for SEA:
➡️ Google Ads Editor
➡️ Google Trends - Keyword Planner
➡️ Google Analytics 4 - Matomo Analytics
➡️ Custom Scripts
Looking for a consultant to boost your visibility or train your teams?
Let's discuss it.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Russian
Conversational
Can work on-site
Rennes (up to 20km)
Experience
- Yann Bourdon, consultant webmarketingTraffic Manager - Media BuyerE-COMMERCEFebruary 2022 - Today (4 years and 4 months)Rennes, FranceSEO Audit: Technical, UX, Competitor, Content, LinksDefinition of roadmaps and content linesTechnical SEO: Indexing, sitemaps, metadata, CWV, UX.Optimized Content Writing - articles, markup, lead magnetsNetlinking campaigns, ninjalinking, PBN creation and maintenanceWebsite Migrations - Wordpress, ShopifySEA/Google Ads: Search, PMax, Display, Shopping, Demand GenSocial media buying: Meta Ads, Pinterest Ads, Tiktok Ads.Campaign creation/management, conversion/KPI tracking, GTM tracking.
- Voyelle FormationInternship - Webmarketing OfficerMarch 2021 - May 2021 (2 months)Implementation of an Inbound marketing strategy - Optimized articles - Automation - SEA - Google Ads Optimized listing pages Facebook Ads (real estate, camping) Publication calendarsVarious missionsMiscellaneous 2016 - 2020Article writing - culture Archiving and library Translation (English <-> French) Mentoring/private tutoring
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Education
- Training "Experts in webmarketing strategies"Voyelle Formation,2021Formation "Experts en stratégies webmarketing"
- Master of HistoryICES,2016Master Histoire