Freelancer profile translated to English.
Back to original languageAbout Yann
I turn your ideas into concrete digital products.
For over 20 years, I've been helping companies design brands, web experiences, and digital products that create value.
My unique selling proposition: I don't just stay in the slides. I think, I prototype, and I deliver.
What I do concretely
Digital Product & Rapid Prototyping
I help you frame, design, and quickly test a product, service, or interface before investing heavily in development. Ideal for an MVP, a strategic redesign, or a new digital journey.
Digital Strategy & Marketing
Audit, positioning, roadmap, prioritization, and performance monitoring. I act as a senior partner capable of linking vision, acquisition, user experience, and execution.
Branding & Brand Identity
Brand platform, visual identity, tone of voice. I build desirable brands for humans and readable for AIs, with a focus on SEO, AEO, and visibility in response engines.
UX / Product Design
User journeys, wireframes, prototyping, and experience optimization. I focus on conversion, clarity, and consistency before decoration.
Web & Website Prototyping
Webflow, Framer, WordPress. I design and deliver high-performing, premium, and fast-to-launch websites for launches, redesigns, or offer validations.
AI Applied to Marketing and Product
I integrate AI into workflows, content, analysis, and digital journeys. I also help transform an idea into a concrete, testable, and quickly demonstrable AI prototype.
My clients
SMEs, mid-sized companies, startups, and innovation teams looking for a senior partner capable of strategic thinking, experience design, and rapid tangible result production.
Founder of a successfully sold company.
20 years of experience in web, branding, UX, and digital products.
I have supported organizations from startups to large corporations.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- NordnetDigital Project DirectorTELECOMMUNICATIONSMay 2023 - August 2025 (2 years and 3 months)Villeneuve-d'Ascq, FranceAs a digital project director, I led the improvement of the user experience across Nordnet's web and mobile ecosystems, orchestrating the work of a dedicated team (Lead UX, Product Designer, UI Designer, Project Manager).I operated at the heart of the collaboration between Nordnet and the Orange Group, playing a key role in the framing, prioritization, and coordination of strategic projects.Main Responsibilities:
- Led UX strategy across the entire Nordnet web platform
- Coordinated business, marketing, and technical needs
- Project governance in direct interface with IT teams (PO, developers)
- Reporting to Nordnet management
Achievements & Strategic Projects:- Supervised the design of the Nordnet Satellite mobile application
- Contributed to the industrialization of Orange services operated by Nordnet:
- Orange Satellite by Nordnet- Orange Home Services- Itineris — system related to the copper network shutdown- Improved user guidance and performance of customer journeys
Operational Impact:- Smoother digital delivery: enhanced communication between IT, UX, and marketing
- Alignment of business / customer experience priorities
- Implementation of continuous improvement processes for web journeys
- KaligramEntrepreneur / FounderCONSULTING AND AUDITSJanuary 2004 - December 2015 (11 years and 11 months)Lille, France
- Kaligram's value proposition.
- Development of the training catalog
- Business development
- Pedagogical engineering
- Web and print trainer
- LesaffreWeb Communications ManagerAGRICULTUREFebruary 2016 - August 2018 (2 years and 6 months)Marcq-en-Barœul, France
- UX/UI design for digital products (WordPress websites, mobile apps)
- Digital project monitoring
- Inbound marketing
- CRM C4C SAP project
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Education
- Level II accredited degree in multimedia designer-integratorCESI2001