About Yan
English
Fluent
French
Native or bilingual
Experience
- bh2eWebsite ManagementREAL ESTATEJanuary 2022 - Today (4 years and 5 months)Paris, FranceImprovement and integration of forms on the site: UX design, dynamic fields, client/server validations, anti-spam (reCAPTCHA/honeypot), CRM/SMTP connections, webhooks, A/B testing and tracking (GTM/GA4). Continuous maintenance: fixes, updates, security, performance (Core Web Vitals), accessibility and responsiveness. Management of client requests: collection, prioritization, planning, execution, QA, documentation, and regular reporting.
- CCassurancesDevelopment of the website https://ccassurances.com/BANKING AND INSURANCESeptember 2019 - September 2019Paris, FranceDevelopment of ccassurances.com: custom UX/UI design, SEO-optimized WordPress development, performance (Core Web Vitals), security (HTTPS, firewall), GDPR compliance, connected forms (CRM/SMTP), content and iconography, hosting/monitoring, analytics, backups, continuous support.
- Prestation ReferencementReferencingTELECOMMUNICATIONSDecember 2012 - Today (13 years and 6 months)Paris, FranceAs a SEO specialist, I have had the opportunity to work on the referencing of various sites for local artisans and small businesses. This work allowed me to understand the challenges faced by artisans in terms of online visibility and the strategies that can be implemented to improve their ranking in search results.One of the first steps to improve the referencing of a site for artisans is to optimize keywords. To do this, it is important to conduct thorough keyword research to identify the most relevant terms for the artisan's sector and geographical area. These keywords must then be strategically integrated into the site's content, titles, descriptions, tags, and URLs.In addition to keyword optimization, I have also worked on content optimization for users and search engines. This includes creating quality content that meets the needs and interests of users, as well as implementing a logical and easy-to-navigate site structure.Link building is also an important part of my SEO strategy for artisans. This involves creating quality external links from relevant and reputable websites to strengthen the site's authority.Finally, I have implemented measures to improve site loading speed, which can have a significant impact on SEO and user experience.Overall, working on the referencing of various sites for artisans has been a rewarding experience.
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Education
- CESEOCESEO2012Référencement SEO
- AdwordsParis2013Gestion de campagnes Sem