Description

I'm a Product Design Lead who ships—not just Figma files, but functional MVPs ready for market.

With 18+ years of experience and Top 3% Toptal vetting, I bridge high-level product strategy with rapid technical execution. I design and build digital products for startups and founders who need to move fast.

The 2026 Advantage: Design Engineering at AI-Speed

I've evolved the traditional design process into a high-velocity workflow. By combining 15 years of UX intuition with an elite AI-augmented stack (Lovable, v0, Cursor, Anti Gravity, Nordcraft), I deliver the output of a full design-and-dev team in a fraction of the time.

Why Partner With Me?

• Top 3% Toptal Vetting: Guarantee of technical rigor and communication excellence

• Scale Experience: Former Lead at Wix, designing for 261M+ users

• Proven Track Record: HealthTech (MobileODT, Diagnostic Robotics), Fintech, AI-Consumer hardware (Nanit)

• Fractional Leadership: Strategic oversight of a CPO/Design Lead with hands-on builder mentality

Based in Portugal, shipping globally. I specialize in helping startups move from concept to production-ready in weeks, not months.

Looking for a strategic partner who can envision the future and actually code it into existence? Let's talk.

I design products and websites for existing platforms but enjoys designing innovative platforms using new technologies.

Languages

English
Fluent
Hebrew
Native or bilingual
Portuguese
Basic

Workplace preferences

Remote only

Primarily works remotely

oinc
Lead Product Designer
October 2023 - July 2024 (9 months)
Led UX/UI design for Oinc's Web3 platform, collaborating strategically with the development team and CEO to define and refine the MVP architecture. Translated complex blockchain functionality into intuitive user experiences while prioritizing core features through systematic validation and testing. Developed comprehensive user flows and wireframes that balanced technical constraints with market needs, ensuring the platform delivered essential Web3 functionality while maintaining accessibility for both crypto-native and mainstream users.
Toptal
Toptal Vetted Designer (Top 3%)
June 2022 - Today (4 years)
Admitted into the Toptal network following a rigorous multi-stage screening process that tests technical ability, communication, and project management. Only the top 3% of applicants are accepted. Available for Product Design Leadership and the end-to-end delivery of functional MVPs using an elite AI-stack (Cursor/v0/React) via the platform or direct collaboration.
Designlab
UX Design Mentor
June 2019 - Today (7 years)
Mentored design students through comprehensive UX Foundations and Design Fundamentals courses at Designlab, providing personalized feedback on user research, wireframing, and design thinking principles. Facilitated interactive critique sessions that helped students develop industry-ready portfolios while leveraging Designlab's professional tools including one-year free access to Figma Professional, Webflow, and Sketch. Empowered students to maximize their learning experience through Designlab's robust mentorship program.

Specialized in translating complex design concepts into actionable insights that accelerate student career development in a supportive remote learning environment with flexible scheduling options.