Yanis Hocini

• Strategic In-housing & Growth: Successfully transitioned paid acquisition from agency management to an in house model, engineering a "Signal-Heavy" architecture that drove a 56% increase in sales conversion rate.

• Performance Turnaround: Orchestrated a Q4 scaling plan following the account takeover, quadrupling (4x) qualified lead volume while achieving a peak 3.29 ROAS.

• Efficiency Recovery: Reduced Cost Per Qualified Lead (SQL) by 31% through strict intent-filtering and budget reallocation.

• Full-Funnel CRO: Optimized the end-to-end conversion flow by deploying dedicated landing pages, increasing the lead qualification rate by 16% compared to previous legacy setups.

• Technical Stack Ownership: Managed the end-to-end tracking integration between GTM, GA4, and CRM to ensure 100% attribution accuracy in media spend.

• Sales Pipeline Alignment: Partnered with Leadership to reduce lead-to-contact time to < 1-day, stabilizing pipeline momentum and revenue predictability.

• Funnel Efficiency: Designed and executed lifecycle and nurturing campaigns driving +40% conversion uplift in Q1 and +20% additional conversions in Q2 with 30% less lead volume.

• Lifecycle Automation: Built automated email journeys, segmentation and A/B testing programs to optimize lead progression and funnel performance.

• Revenue Alignment: Partnered with Growth and Sales teams to align lifecycle initiatives with lead qualification and pipeline objectives.

• Acquisition Growth: Led digital acquisition initiatives, increasing Google Ads conversion rates by +40% through campaign and landing page optimization.

• Organic Strategy: Managed SEO and content strategy, contributing to +40% growth in new users.