Freelancer profile translated to English.
Back to original languageAbout Yanis
10 years of expertise in managing complex CRM projects. I combine technical rigor and strategic vision to orchestrate tailor-made deployments (Salesforce, Adobe, Microsoft Dynamics, Tableau, third-party tools). Agile and versatile, I readily engage in new sectors to deliver value quickly and ensure an optimal user experience.
Feel free to consult my CV and contact me to discuss.
Sincerely,
Yanis DJAFRI
French
Native or bilingual
English
Basic
Can work on-site
Paris (up to 50km)
Experience
- DALKIAMARKETING CLOUD PO & PROJECT REFERENTENERGY AND UTILITIESDecember 2024 - January 2026 (1 year and 1 month)Courbevoie, France
Management of the cross-functional "Contact Repository" program and Marketing Cloud management (Agile & SAFE).
Cross-functional Project Referent (Agile SAFe):- 360° Coordination: Synchronization of 5 teams (Client Area, Sales, Service, Marketing, Urba)
- Governance: Workshop facilitation, data flow consistency, and alignment of common processes
Impacts & Gains:- Efficiency: End of double entry and unified 360° view
- Compliance: Strengthened GDPR and centralized management
- Strategy: Interconnected hub, foundation for AI & Robots projects
- Alignment: Management processes, business definitions, and key information
Marketing Cloud Product Owner (Agile):- Product Owner: Requirements gathering, User Story writing, and backlog prioritization
- Campaigns: Optimization of cross-channel targeted communications (Email, SMS)
- Quality: Technical and functional acceptance testing (journey reliability)
- DALKIASALES CLOUD PO & CHANGE MANAGERENERGY AND UTILITIESJanuary 2021 - December 2024 (3 years and 11 months)Courbevoie, France
Deployment and optimization of the sales force in an Agile environment.
Product Owner (Agile):- Co-design: Collaboration with the Principal PO, co-writing User Stories
- Analysis: Translation of business needs into technical and functional specifications
- Performance: Creation of Dashboards for activity monitoring
Change Management:- Adoption: Definition of strategy and management of an ambassador network
- Training: Creation of materials, organization, and facilitation of sessions/webinars
- LA POSTE - BRANCHE NUMÉRIQUETEST MANAGERJanuary 2018 - January 2020 (2 years)Ensuring the quality of marketing campaigns on Adobe Campaign V7.• Management: Supervising a team of 5 testers.• QA: Defining test plans and business/data acceptance scenarios.
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Education
- Master's in Marketing and Business ManagementParis Cité Sorbonne University2017
Certifications
- Salesforce AdminSalesforce2017