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Yani AlloucheYA

Yani Allouche

Product Manager | Product Owner

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Yani

Looking for a Product Manager?
You've come to the right place.

I am a Product Manager with over 4 years of experience, having worked in diverse sectors such as Marketplace, AdTech, and InsurTech.

I have collaborated with successful companies like:
- BlaBlaCar
- Back Market
- Addside.

I can assist you with:
  • Analyzing and understanding different business needs
  • Conducting discovery phases to identify the real problems to solve
  • Implementing and optimizing agile methodologies
  • Writing user stories and functional specifications
  • Facilitating collaboration between technical teams and designers
  • Leading agile ceremonies
  • Efficiently managing the backlog to ensure continuous product improvement

I am also proficient in several tools and technologies such as SQL, NoSQL, Amplitude, Jira, and Lovable.
I also have a solid understanding of agile frameworks and modern product development practices.

Transparency is at the core of my work ethic.
I provide my clients with a daily report at the end of each day, summarizing the tasks completed and key project advancements.

Have a project in mind? Let's talk!
I respond in under an hour

--
product management, product managers, product manager saas, product manager mobile, product manager ia, product manager e commerce, product manager senior, product management project management, "product manager", product manager web
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km), Lyon (up to 50km), Lille (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km)

Experience

  • Addside
    Product Manager
    SOFTWARE PUBLISHING
    January 2024 - November 2025 (1 year and 10 months)
    Paris, France
    Addside is an innovative SaaS platform that allows major media agencies to manage and optimize advertising budgets exceeding €100M.

    I joined Addside as the first Product Manager, responsible for the design, development, and scaling of an Adtech SaaS platform.

    Key Achievements:

    • Led the product strategy for an Adtech SaaS platform managing over €100M in media spend for clients such as Meta, LVMH, and L’Oréal.

    • Launched a Demand-Side Platform (DSP) adopted by over 10 agencies, enabling them to purchase advertising space from 133 TV channels.

    • Deployed an AI support agent, reducing customer ticket volume by 40% and significantly improving user satisfaction.

    • Managed a team of 5 developers and led Agile rituals (planning, refinements, reviews, retrospectives).
    Product management Communication Product Strategy User Experience (UX) SQL
  • Back Market
    Product Manager
    E-COMMERCE
    January 2023 - December 2023 (11 months)
    Paris, France
    Back Market is a French unicorn valued at over 5 billion euros, and the leading refurbished platform in Europe, present in over 20 countries and committed to making electronics more sustainable by democratizing the purchase of high-quality refurbished devices.

    I joined Back Market as APAC Product Manager, with the primary mission of improving the conversion rate on the Korean platform.

    Key Achievements:

    • Improved conversion rate through the integration of the Kakao Sign-in API (+15%).

    • Increased the number of customer reviews by over +400%, strengthening trust and reassurance on the platform.

    • Conducted user interviews that identified over 50 improvement opportunities across the entire Korean customer journey.

    • Supervised a team of 10 developers and led Agile rituals (planning, refinement, reviews, retrospectives).
    Product management Communication Product Strategy User Experience (UX) SQL
  • BlaBlaCar
    Product Manager
    SOFTWARE PUBLISHING
    March 2022 - September 2022 (6 months)
    Paris, France
    BlaBlaCar is the world's largest carpooling platform, connecting over 120 million users in more than 50 countries.

    I joined BlaBlaCar as Product Manager Engage, responsible for all communications for 120 million users.

    Key Achievements:

    • Managed all inter-user and platform-to-user communications for 120M users in 50+ countries.

    • Completely revamped the messaging system through in-depth user research, a Make-or-Buy analysis, and the launch of a beta version used by over 10 million users.

    • Implemented three new communication strategies, reducing SMS costs by 82%.

    • Designed and launched a new NPS survey system, increasing the number of responses by 25%.

    • Supervised a team of 6 engineers, focusing on back-end topics and large-scale technical migrations.
    Product management Communication Product Strategy User Experience (UX) SQL

Recommendations

Hamid MeskiniHM
Yusei MatsutomoYM
Lilian AlvarezLA
+2
Hamid Meskini and 4 other people have recommended Yani

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Education

  • Global BBA
    Emlyon

Skill set

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