About Yani
- Analyzing and understanding different business needs
- Conducting discovery phases to identify the real problems to solve
- Implementing and optimizing agile methodologies
- Writing user stories and functional specifications
- Facilitating collaboration between technical teams and designers
- Leading agile ceremonies
- Efficiently managing the backlog to ensure continuous product improvement
French
Native or bilingual
English
Native or bilingual
Experience
- AddsideProduct ManagerSOFTWARE PUBLISHINGJanuary 2024 - November 2025 (1 year and 10 months)Paris, FranceAddside is an innovative SaaS platform that allows major media agencies to manage and optimize advertising budgets exceeding €100M.I joined Addside as the first Product Manager, responsible for the design, development, and scaling of an Adtech SaaS platform.Key Achievements:• Led the product strategy for an Adtech SaaS platform managing over €100M in media spend for clients such as Meta, LVMH, and L’Oréal.• Launched a Demand-Side Platform (DSP) adopted by over 10 agencies, enabling them to purchase advertising space from 133 TV channels.• Deployed an AI support agent, reducing customer ticket volume by 40% and significantly improving user satisfaction.• Managed a team of 5 developers and led Agile rituals (planning, refinements, reviews, retrospectives).
- Back MarketProduct ManagerE-COMMERCEJanuary 2023 - December 2023 (11 months)Paris, FranceBack Market is a French unicorn valued at over 5 billion euros, and the leading refurbished platform in Europe, present in over 20 countries and committed to making electronics more sustainable by democratizing the purchase of high-quality refurbished devices.I joined Back Market as APAC Product Manager, with the primary mission of improving the conversion rate on the Korean platform.Key Achievements:• Improved conversion rate through the integration of the Kakao Sign-in API (+15%).• Increased the number of customer reviews by over +400%, strengthening trust and reassurance on the platform.• Conducted user interviews that identified over 50 improvement opportunities across the entire Korean customer journey.• Supervised a team of 10 developers and led Agile rituals (planning, refinement, reviews, retrospectives).
- BlaBlaCarProduct ManagerSOFTWARE PUBLISHINGMarch 2022 - September 2022 (6 months)Paris, FranceBlaBlaCar is the world's largest carpooling platform, connecting over 120 million users in more than 50 countries.I joined BlaBlaCar as Product Manager Engage, responsible for all communications for 120 million users.Key Achievements:• Managed all inter-user and platform-to-user communications for 120M users in 50+ countries.• Completely revamped the messaging system through in-depth user research, a Make-or-Buy analysis, and the launch of a beta version used by over 10 million users.• Implemented three new communication strategies, reducing SMS costs by 82%.• Designed and launched a new NPS survey system, increasing the number of responses by 25%.• Supervised a team of 6 engineers, focusing on back-end topics and large-scale technical migrations.
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Education
- Global BBAEmlyon