Freelancer profile translated to English.
Back to original languageAbout Yanez
Hello and welcome to my profile!
Originally from several cultures, I wanted to influence my choices and my professional path with this philosophy to build my professional career as a journey. This is how I was able to build expertise in:
- Marketing (my first love)
- Sales
- IT
- International Business
- Growth / Marketing (my second love)
While adding more than 13 sectors of activity to my profile, going through large groups (La Banque Postale, SNCF, Veolia, SFR, l'Oréal, ke consulting to name a few) but also smaller structures (Flatlooker, Rhinov, Deeploy...).
These experiences / journeys have not only allowed me to know myself better personally but above all to know where I thrive professionally, while building a rich and varied skill set in both know-how and interpersonal skills.
Today, I fully thrive in missions that combine two scopes:
Marketing & Growth - in a few words:
o ICP / Persona Construction
o Development of inbound content strategy
o Website management / redesign + SEO
o Design and implementation of marketing processes, automated workflows
o Definition and execution of lead generation strategy (outbound & inbound)
o Improvement of GTM performance (acquisition, scoring, qualification)
o Development and implementation of growth strategy (OKR, metrics, budget, roadmap...)
o A/B Testing, LP copywriting, scrapping...
o Tool stack management and workflow implementation...
Agile at heart and entrepreneurial in spirit, I have also launched a side project, and in my free time, I volunteer for cancer associations.
Rigour, organization, taste for action, and results-driven culture: are the traits that define me.
Looking forward to connecting,
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Bordeaux (up to 20km), Thionville (up to 50km)
Experience
- deeployGrowth & MarketingMay 2021 - Today (5 years and 3 months)
- DreamwokCo-Founder (side project)December 2020 - Today (5 years and 8 months)Bordeaux, Nouvelle-Aquitaine, FranceDreamwok is the first kitchen which offers you to travel through awesome Mauritian delicacies in Bordeaux 🤩 - let’s travel to Mauritius and Dubaï
- IDRAC Business SchoolAmbassador campus & LecturerMarch 2021 - Today (5 years and 5 months)Bordeaux, Nouvelle-Aquitaine, France
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Education
- MBA – Digital Strategies, Strategic Planning and Brand ContentINSEEC MSc & MBAThis training program reinvents the basics by taking into account the major developments in the marketing communications industry over the last decade, especially with regards to the emergence of strategic planning in agencies, but also among advertisers, and more recently the tools and techniques used in branded content U1 - Management & Entrepreneurship - Start-Up -Business Plan and Enterprise creation -Communication Law -Finance & Regulation -International Financial Analysis U2 - Specialisation -Branding & communication -Digital Marketing & E-business -Competition / seminar #1 : the brand and the competitive environment -Competition / seminar #2 : Brand, social listening & social media -Competition / seminar #3 : Strategic Planning -Competition / seminar #4: Omnicanal strategies : how to brand U3 - Conferences -Masterclass -Seminars U4 - Professional project -Conference -Coaching - Startup Project
- Master – Marketing & Communication Strategies ManagerIDRAC Business School1) General management - The major challenges of the world economy - Alliance, collaboration and competition strategies - Team management and sociology - Managerial information system and digital workspaces 2) Finance, economics, management and business law - Forecast management and budget control - Financial diagnosis - Comparative business law - Stock and financial markets 3) Languages and international regulation - Business English - International Development Strategy - Purchasing & Supply chain management 4) Marketing and communication technologies - New marketing and sectoral marketing - Marketing management, business strategies and CRM - Communication and e-commerce strategy 5) Personal development and professional project - 4P course - Professional and Personal Project Promotion course for the school - Integration seminar